Aaron – Adobe Illustrator, Figma, Adobe Photoshop

A creative campaign concept and visual execution were developed to bring a product idea to life across campaign imagery and digital experiences. The project combined concept development, visual direction, photography, image retouching, and digital execution to create a cohesive campaign ready for launch.

• Led branded content projects and campaigns from end to end, including ideation, mock design, client presentations, photo shoot execution, final layout, and coordination with development teams for build, QA, and launch;
• Pioneered AI image usage in native advertising and aligned a formalized AI content integration approach with Legal, Marketing, Sales, and Leadership;
• Designed a portfolio site for the company’s studio;
• Developed and designed print, digital, site, and social branded content and ad campaigns across multiple magazine brands;
• Managed and mentored junior designers and freelancers;
• Developed and designed all advertising for the Food & Wine Classic in Charleston, NC;
• Created PowerPoint and Google Slides templates used company-wide for presentations and production decks;
• Established internal organizational systems and naming conventions.

A large-scale campaign with multiple creative and production elements, developed from concept through final execution. The project included art direction, design, and a photoshoot with a celebrity chef, with on-set client management to ensure a cohesive creative outcome.

• Led branded content projects and campaigns from end to end, including ideation, mock design, client presentations, photo shoot execution, final layout, and coordination with development teams for build, QA, and launch;
• Pioneered AI image usage in native advertising and aligned a formalized AI content integration approach with Legal, Marketing, Sales, and Leadership;
• Designed Studio’s portfolio site;
• Developed and designed print, digital, site, and social branded content and ad campaigns across multiple magazine brands;
• Managed and mentored junior designers and freelancers;
• Developed and designed all advertising for the Food & Wine Classic in Charleston, NC;
• Created PowerPoint and Google Slides templates used company-wide for presentations and production decks;
• Established internal organizational systems and naming conventions.

A large-scale branded content campaign created aboard a cruise ship over seven days, producing content for four editorial articles across magazine brands. The project brought together concept development, visual design, photography, image retouching, and digital production to deliver the final campaign experience.

• Led branded content projects and campaigns from end to end, including ideation, mock design, client presentations, photo shoot execution, final layout, and coordination with development teams for build, QA, and launch;
• Pioneered AI image usage in native advertising and aligned a formalized AI content integration approach with Legal, Marketing, Sales, and Leadership;
• Designed the studio’s portfolio site;
• Developed and designed print, digital, site, and social branded content and ad campaigns across multiple magazine brands;
• Managed and mentored junior designers and freelancers;
• Developed and designed all advertising for the Food & Wine Classic in Charleston, NC;
• Created PowerPoint and Google Slides templates used company-wide for presentations and production decks;
• Established internal organizational systems and naming conventions.

A global technology company known for its premium household appliances, innovative engineering, and futuristic designs. This campaign involved developing the concept, designing the mock, working with dev to get the animation, and shipping the project.

• Led branded content projects and campaigns from end to end, including ideation, mock design, client presentations, photo shoot execution, final layout, and coordination with development teams for build, QA, and launch.
• Pioneered AI image usage in native advertising and aligned a formalized AI content integration approach with Legal, Marketing, Sales, and Leadership.
• Designed the studio’s portfolio site.
• Developed and designed print, digital, site, and social branded content and ad campaigns across the studio’s magazine brands.
• Managed and mentored junior designers and freelancers.
• Developed and designed all advertising for the client.
• Created PowerPoint and Google Slides templates used company-wide for presentations and production decks.
• Established internal organizational systems and naming conventions.