Abdul – UI/UX, Webflow, Adobe Photoshop

A Mobile app and E-commerce website for smart home multi-room audio system. This system is designed to modernize home audio experiences by powering all speakers with a single amplifier and allowing for wireless streaming from any app. Designed for iOS and Android.

• Created App design and website design;
• Implemented the web design in Webflow, moving it from WordPress;
• Redesigned the existing email templates;

A global technology leader with a 100+ digital products and counting. Establishing a company-wide design system to humanize the technology while at the same time developing coherent, powerful, and enabling solutions to provide lasting and meaningful experiences to customers.

• Built and maintained a comprehensive design system for mobile apps, websites, and desktop software, ensuring consistent and efficient design practices;
• Managed and provided leadership to a team of specialists in visual design, interaction design, and engineering, fostering collaboration and driving excellence in design;
• Established digital and design principles as a guiding "North Star" throughout the design system program, ensuring alignment and cohesion across all products and experiences;
• Implemented a process of continuous improvement and adoption of the design system across various departments and hundreds of products within the organization;
• Collaborated with global design teams, offering reviews and feedback to ensure adherence to design system patterns and optimal user experiences;
• Delegated tasks and set deadlines for the team, overseeing day-to-day operations and ensuring project milestones were achieved;
• Leveraged front-end coding skills in HTML and CSS and an understanding of JS frameworks (React and Angular) to collaborate effectively with developers and solve complex design implementation challenges.

Research, Analysis & Design for Smart Home Apps. All-in-one Smart home application for smart devices in the modern home. It gives homeowners complete control of their smart homes from a mobile device, such as checking if a window has been left open, turning off lights, or adjusting room temperatures.

• Facilitated Alignment Workshops to ensure team cohesion and shared objectives;
• Conducted in-depth Competitive Analysis to inform strategic design decisions;
• Engaged in thorough Design Explorations to conceptualize and refine creative solutions;
• Defined the Design Approach, outlining the principles that guided the overall design strategy;
• Established Information Architecture to organize and structure content for optimal user experience;
• Mapped User Flow & Journey to understand and enhance the end-to-end user experience;
• Crafted visually compelling designs through thoughtful Visual Design practices;
• Developed interactive Prototypes for user testing and validation;
• Created and maintained a comprehensive Design System for consistency across interfaces;
• Managed the Handover process to seamlessly transition designs to the development phase;
• Collaborated on Development (QT) to bring designs to life with a focus on quality and efficiency;
• Conducted Usability Testing to gather valuable insights and refine the user experience;
• Implemented an Iterative Loop for continuous improvement based on user feedback and evolving requirements.

App that motivates beginners and exercise enthusiasts to make exercise a habit, so they stick with it.

• Clearly defined project objectives and problem statements;
• Conducted a comprehensive competitive analysis to inform design strategy;
• Developed detailed user personas to guide design decisions;
• Conducted in-depth user interviews to gather valuable insights;
• Employed both qualitative and quantitative analysis methods for a holistic approach;
• Architected information structures for optimized content organization;
• Mapped intuitive user flows to enhance navigation and interaction;
• Created comprehensive user journey maps for a holistic understanding;
• Ideated and sketched design concepts, translating ideas into wireframes;
• Curated mood boards to establish a visual direction for the project;
• Implemented user-centric design principles for visually appealing interfaces;
• Developed interactive prototypes for user testing and validation.