Aleksandar – Node.js, Typescript, Next.js

A multidisciplinary digital technology company that operates at the intersection of e-commerce development, data analytics, and IT system observability.

• Developed an AI readiness audit platform, restructured with React Router 7 and server-side rendering.
• Moved credentials to server actions and implemented HTTP caching for immutable report snapshots.
• Designed a sequential report triggering system with cancellation features to manage pipeline overload.
• Set up Vitest and CI/CD from Bitbucket to Vercel, mentoring a junior developer throughout the process.
• Created a guided service wizard for B2B device management SaaS for German enterprises, implementing a linked-list step engine for branching flows.
• Chose Redux Toolkit, validated with working demos, and addressed API field-name inconsistencies, prompting a backend refactor.
• Conducted a PCI compliance audit for a global sportswear brand by reverse-engineering a Next.js and GraphQL microservices architecture, identifying critical vulnerabilities and providing actionable solutions.
• Led a custom Salesforce PWA Kit implementation, establishing an architectural blueprint for client deployments.
• Introduced AI-assisted coding tools to the development team through a practical presentation and recommendations.

A global IT services and digital consulting agency that specializes in e-commerce solutions, digital transformation, and customer experience design.

• Led a team of 5 engineers to deliver a major website redesign in 6 months despite unclear initial requirements.
• Delivered frontend solutions on 8+ e-commerce projects for major, world-renowned clients.
• Improved page load speed by 20% through server-side rendering, image optimization, and code splitting, reducing bounce rate and improving SEO.

A digital marketing, search engine optimization (SEO), and software development company. It serves primarily as the dedicated internal digital infrastructure, software, and marketing arm behind a major UK-based home services franchise network.

• Built 50+ websites for local businesses using WordPress, PHP, and JavaScript.
• Delivered first-page Google UK rankings for 120+ client sites.
• Learned to ship and communicate with non-technical clients.

A digital marketing, search engine optimization (SEO), and software development company. It serves primarily as the dedicated internal digital infrastructure, software, and marketing arm behind a major UK-based home services franchise network.

• Achieved top-tier visibility for over 120 websites by optimizing them to rank on the first page of Google UK search results.
• Drove significant business growth by increasing company revenue by 15% through strategic digital initiatives.