Aleksandra – Figma, Usability testing, UX

Evalio.io is a specialized B2B platform for real estate professionals that streamlines the property valuation process. It serves appraisers, banks, and real estate agencies by providing a structured environment for collecting, comparing, and analyzing property data. The product allows users to perform valuations using verified reference properties and generate standardized reports.

• Led the UX/UI redesign to improve clarity and speed of property valuation workflows;
• Built a scalable design system and reusable component library;
• Collaborated closely with developers to ensure design-to-dev consistency;
• Introduced UX writing standards across the platform to reduce user errors;
• etc.

A mobile shopping application designed to enhance the online retail experience. This project involved creating a user-centric platform that seamlessly integrates with the app ecosystem, providing users with a convenient and personalized shopping journey.

• Conducted extensive user research to identify pain points and expectations, leading to an intuitive and engaging shopping experience. Defined user personas and journey maps to improve usability and retention.
• Designed responsive wireframes and interactive prototypes, ensuring smooth navigation and accessibility. Implemented a modern, user-friendly UI with visually appealing product displays and easy checkout flows.
• Developed a distinctive brand identity, ensuring consistency across all digital touchpoints, from the website to the app and social media. Created a refined color palette, typography, and iconography to enhance the platform’s aesthetic and usability.
• Designed engaging social media content (Instagram, Facebook, LinkedIn) to enhance brand presence and increase customer engagement. Developed visually cohesive marketing assets, including banners, ad creatives, and promotional campaigns.
• Worked closely with developers to ensure a pixel-perfect implementation of designs. Provided design system documentation for efficient scalability and future updates.
• Conducted A/B testing and user feedback sessions, optimizing the interface for improved engagement and conversions. Iterated on the checkout experience, making it faster and reducing drop-off rates.

This is innovative platform that analyses founding startup teams to provide data-driven insights into their potential. This project involved creating a user-friendly interface that allows venture capitalists and stakeholders to assess team dynamics, experience, and skills effectively. By integrating original research into a computerised model, it offers a fresh perspective on team evaluation, aiding in informed decision-making for investments and team development.

• Conducted user research to understand investor needs, ensuring the platform provided actionable insights in an intuitive way.
• Designed a clean, data-driven interface that allows venture capitalists to assess startup teams efficiently.
• Developed a scalable design system to maintain visual consistency and improve usability.
• Worked closely with developers and product managers to create interactive prototypes and refine user flows.
• Gathered user feedback and iterated on designs to enhance clarity, engagement, and overall experience.

My work helped make complex investment data more accessible, enabling investors to make smarter, data-driven decisions about startup teams.

A technology company that provides copyright and brand protection services to a wide range of content creators.  The Company uses proprietary web crawling technology, married with AI and machine learning, to constantly scan the web for and remove unauthorized uses of protected and copyrighted content.  It is able to pull content via a Digital Millennium Copyright Act (“DMCA”) takedown request, which is issued by copyright holders to the service that hosts material that infringes on their copyright.

Designed a user interface for the admin panel, user web platform, and IOS app. Participated in research processes, communicated, and collaborated with the client and team.

• Created a visually appealing landing page with adaptive for tablet and mobile screens;
• Created a few prototypes for usability test sessions, prepared scripts, and conducted usability test sessions, which allowed validation of product ideas and design solutions;
• Analyzed data from user research to make the right product and design decisions;
• Created UI library for the IOS and User Web platform by using molecular components, which helped the development team to build the platform faster and with fewer bugs;
• Used Material UI library for the Admin Panel, which significantly increased the speed of development;
• All layouts and components were well organized and based on auto layouts to increase the speed of the design process;
• Conducted regular performance review sessions with the client and development team, which helped to move forward faster due to straightforward feedback.

Angel investors often struggle to find quality deals and fail to do proper due diligence. The company was founded with a mission to provide access to VC for a broader range of private investors.

• The main task was to create a minimalist, stylish website that would increase user confidence and reflect the essence of the project;
• Provided competitor, heuristic, and domain analysis;
• Implemented an adaptive website redesign and created a logo and presentation for investors together with a team.