Alexandru – Figma, UI/UX, Wireframing

A leading retailer in Romania specializing in consumer electronics and household appliances. With a strong focus on innovation and staying ahead of market trends, the company continually seeks to enhance the shopping experience both online and in-store.

• Focused on personalizing the experience and messages for mobile phone users to position the application as a shopping assistant;
• Facilitated a workshop to identify specific project goals and outline initial steps;
• Conducted user interviews to gather feedback on the brand and understand user behaviors, defining personas and extracting potential features for future implementation;
• Created a customer journey map to identify and address pain points in the product-buying process;
• Initiated the iteration of wireframes and user flow based on gathered information, holding feedback sessions to refine and receive approval for wireframes;
• Developed a high-fidelity prototype incorporating approved wireframes, conducted feedback sessions, and obtained final approval for the prototype.

A dynamic Romanian company dedicated to championing a wholesome lifestyle through its range of natural and healthy products. Committed to sourcing only the finest offerings from trusted producers, it boasts a diverse selection meticulously curated to meet the needs of its clientele.

• Conducted a thorough design audit to systematically identify potential issues, categorizing them based on severity to facilitate prioritization;
• Directed particular attention towards elements pivotal to enhancing the user experience;
• Collaborated closely with the client to define objectives;
• Identified vital issues, including overly long filter sections, lack of easy closure options, and an overwhelming checkout process;
• Implemented solutions to streamline navigation, improve usability, and enhance visual consistency, resulting in a more user-friendly and aesthetically pleasing interface.

A leading multi-category consumer goods enterprise, it caters to adult smokers with premium cigarette brands and innovative products. Recognizing market dynamics, the company has refined its strategy to focus more on New Category products, supported by sustained investments and the ongoing success of its traditional tobacco business.

• Contributed to unifying all 4 previously existing platforms for THP and FMC users into a single sign-on, progressive app;
• Ensured the harmonizing styles into a unified, user-centric application;
• Emphasized imagery and content by adopting a dark theme to ensure a seamless user experience;
• Tailored each brand's visual identity to maintain differentiation;
• Aligned brands with their unique styles, enhancing brand recognition and engagement.

A mobile application for iOS and Android platforms that enables users to manage their finances comprehensively. The app allows users to create bank accounts, manage savings, and make quick transfers to other accounts, all while integrating advanced security features to eliminate the need for physical bank visits.

• Contributed to the integral objective of incorporation of state-of-the-art security measures to negate the need for physical visits to the bank;
• Created the business dashboard for the desktop;
• Improved the mobile app dashboard;
• Designed various interaction elements;
• Developed various screens and iterations for devices.