Ana – UI/UX, Adobe Creative Suite, Figma

The product was a bidding platform designed for production managers and other commercial industry professionals responsible for managing budgets and bids for projects. The platform helped users create, manage, and share project budgets efficiently while streamlining the bidding process.

• Conducted a UX audit to identify usability issues and improve navigation within the platform.
• Iterated on the budget section experience, introducing better navigation, progress tracking, and visual indicators for section completion.
• Redesigned the app navigation system, including a new sidenav structure for project and budget navigation and a top navigation bar for budget sections.
• Proposed and refined navigation hierarchy to improve clarity between project-level and budget-level workflows.
• Improved wayfinding and accessibility, ensuring users can easily track their progress and understand where they are in the platform.
• Collaborated with stakeholders to align on priorities and refine solutions based on feedback.

A platform that enables users to buy, sell, and manage cryptocurrencies with ease and security. It provides real-time market data, advanced trading tools, and a user-friendly mobile interface.

• Defined the project scope and design goals in alignment with compliance requirements, creating a design brief to guide the UX process and ensure clear objectives;
• Created wireframes and low-fidelity prototypes before moving into high-fidelity design;
• After the initial prototype, led the redesign of the onboarding flow, streamlining the process to reduce onboarding time by 20% and significantly increase task completion rates;
• Conducted in-depth UX audits and competitive benchmarking studies of similar platforms;
• Conducted usability testing and SUS evaluations to ensure improved user satisfaction, increasing the SUS score from 65 to 78;
• Created and maintained a comprehensive components library, standardizing UI elements for consistency, accessibility, and efficient developer handoff;
• Collaborated closely with cross-functional teams to ensure designs met regulatory standards and provided a smooth, secure, and compliant user experience.

White-label design system product that encompasses 6 different brands in the VOD industry.

• Championed the development and implementation of a comprehensive design system, integrating multiple brands within the VOD industry into a cohesive user experience framework;
• Led cross-disciplinary meetings comprising UX designers, developers, and product managers to ensure seamless design-to-development transitions;
• Led the customization of design tokens for dynamic brand applications, which increased project deployment efficiency;
• Formulated and enforced design best practices that led to a standardized approach, reducing discrepancies and enhancing the product's market readiness;
• Established regular design reviews and feedback sessions to ensure all designs met both aesthetic and functional standards before moving to production;
• Developed comprehensive user flow diagrams and wireframes to guide project visual and functional decisions, significantly enhancing product usability;
• Mentored junior designers, fostering skill development and ensuring project design quality and coherence.

Design system that’s easily adaptable to any brand, providing a starting point for any business to hit the ground running in terms of UI/UX.

• Led the conceptualization and design of an adaptable UI/UX framework, standardizing design components across multiple client projects for enhanced brand consistency;
• Reduced the project lifecycle by 30% through collaborative design processes involving rapid prototyping and iterative testing;
• Authored articles, tutorials, and working files on building with design systems, keeping the team updated with the latest methodologies and industry standards;
• Conducted stakeholder workshops to align project objectives with business goals, enhancing project relevancy and stakeholder satisfaction.

An entertainment-focused app that enabled users to experience trends and viral content using personalized avatars.

• Spearheaded the exploration and development of UI concepts for a user-centric entertainment app, focusing on personalized user experiences;
• Engineered an internal content management system specifically for organizing and publishing animated content, streamlining content workflow and accessibility;
• Created a wide range of graphic design assets tailored for marketing purposes, enhancing brand visibility and user engagement;
• Crafted detailed backgrounds, props, and character assets for a dynamic avatar system, enriching user interaction and visual appeal.
• Led collaborative efforts with stakeholders and developers to collect and integrate early product feedback, ensuring alignment with user expectations and project objectives.