Andrew – Figma, UI/UX, Prototyping

A crypto wallet and SocialFi platform designed for secure asset storage and social interactions within Web3. It offers multi-chain wallet support, built-in NFT, and tools for creators to connect with their communities.

• Co-led product strategy and UX for a SocialFi wallet MVP that let users mint NFTs to prove wallet ownership and publicly verify token trades, turning wallet activity into on-chain reputation
• Designed onboarding and UX flows for wallet connection and NFT-based profile creation, allowing users to generate public, shareable links tied to verified crypto activity.
• Shipped cross-platform wallet for iOS, Android, and browser extension; created a unified design library and scalable components for staking, tokenomics, and NFT previews across multiple blockchains.
• Delivered full GTM assets, including website, investor decks, and demo videos.

A cybersecurity company focused on protecting Web3 ecosystems through services like smart contract audits, penetration testing, and on-chain monitoring.

• Led product design for a B2C cybersecurity wallet tailored to $HAI investors, later expanded into a cross-chain asset manager with staking and farming features. The integrated product ecosystem was key in driving nearly 50X token price growth.
• Defined UX architecture across the company's ecosystem, unifying hVPN (VPN), and hPass (password manager) under a consistent, security-first brand.
• Designed a gamified personal cybersecurity course with interactive modules to drive user acquisition and engagement.
• Collaborated directly with the executive team to deliver Web3-integrated tools that balanced usability with high security and privacy standards.

A referral and loyalty marketing platform that helps eCommerce brands drive customer acquisition and retention. It enables businesses to launch personalized referral and loyalty programs, track performance, and scale word-of-mouth marketing across channels.

• Designed referral and loyalty tools for e-commerce clients, including Talkable Loyalty (adopted by 40% of customers) and a freemium referrals product.
• Built the company’s first design system to streamline UI across legacy code while ensuring WCAG 2.1 AA/AAA accessibility compliance.
• Supported A/B testing to optimize referral and loyalty campaign performance within standard Shopify and Magento flow constraints.

An innovative pet technology company that creates interactive cameras and devices, allowing pet owners to see, talk to, and play with their pets remotely. The product raised $1.1 million in seed funding to expand worldwide sales distribution for its interactive pet camera.

• Joined the company early as the first product designer and took on a challenge to carry UX and visual strategy through different products.
• Designed the end-to-end product experience for Petcube’s smart pet camera. Mobile apps (iOS, Android), onboarding, user flows, and interaction with the physical device.
• Worked closely with hardware and firmware teams to ensure seamless pairing, camera control, and real-time video UX.
• Delivered responsive web design for marketing site after a successful Kickstarter campaign.
• Developed visual assets for packaging, unboxing, and App Store presence.

A leading Ukrainian real estate platform that helps users search, compare, and analyze properties for rent and sale. It offers advanced filters, real-time listings, and market insights to simplify home-hunting.

• Contributed to the company's 10X user growth during rapid expansion across Ukraine and CIS markets.
• Redesigned the search and listing experience for Ukraine’s leading real estate platform, focusing on clarity, minimalism, and reduced cognitive load for home seekers.
• Designed landing pages, digital ad campaigns, and print materials that aligned the brand’s visual language across web, outdoor, and social media.

A software platform for managing and monitoring crypto mining operations at scale. It provides tools for facility management, automation, performance tracking, and cost optimization across thousands of mining devices.

• Led end-to-end UX strategy for a crypto mining OS managing 50+ MW of infrastructure and 10,000+ ASICs, enabling seamless visibility across site → container → rack → device.
• Defined UX architecture and workflows for telemetry, inspection, diagnostics, and maintenance - balancing clarity for operations teams with scalability for enterprise.
• Reframed product direction around AI-assisted workflows to optimize client operations and scale outcomes with leaner teams; led integrated generative AI into prototyping and system automation.
• Partnered with PMs, engineers, and infrastructure leads to align feature development with core user journeys, resulting in faster deployment cycles and reduced UX debt.
• Enforced visual QA audits in the dev pipeline with AI-transcribed sessions converted directly into developer tasks.
• Was recognized by CPO for innovative and daring design choices, bringing fresh, dynamic elements to the product that inspire the team and elevate the user experience.