Anton – Wireframing, Figma, User testing

A next-generation real estate platform transforming how people buy new construction homes across several U.S. states, including Texas, Florida, and Georgia.

Anton joined the Product team in December 2024 during a major rebranding phase. His primary mission was to help transition the product from a traditional, offline realtor model to a fully digital home-buying experience. This included redesigning the touring flow, developing a digital buyer roadmap with real-time tracking, and improving customer support touchpoints.

To drive user activation and boost conversion rates, Anton also worked on customer acquisition strategies. One key initiative was the introduction of a simplified onboarding quiz, which significantly increased engagement and improved the conversion rate to booked tours.

• Improved overall user experience by streamlining core user journeys across the platform;
• Simplified the customer flow, reducing friction from onboarding to tour booking;
• Redesigned and enhanced the Buyers Hub, enabling clearer roadmap tracking and better engagement;
• Introduced paid features and launched a subscription-based service with AI insights, VIP support, and premium incentives. (Development in progress);
• Upgraded the existing design system and adapted it to align with the new brand identity;
• Led major improvements for a mobile-first experience, ensuring optimal usability across devices;
• Conducted extensive A/B testing on all UX changes, resulting in a 27% increase in conversion rate from quiz completion to tour booking.

During his time with the customer acquisition team, Anton led a project to minimize the bounce rate for users navigating the platform's exploration phase. This initiative was crucial in enhancing user engagement and ensuring a smoother journey for potential customers.

He has conducted several interviews with customers and stakeholders to determine the main information users lack to proceed with the destination. We have also had some technical discussions to define the limitations and requirements.

The A/B test showed a modest drop in CTR for search results, but on the other hand, the main metric Booking finished increased. The design met the requirements and will soon be expanded to the whole product.

• Analyzed the existing flow and found growth opportunities;
• Conducted internal brainstormings;
• Conducted several user interviews to gather feedback;
• Created & tested prototypes;
• Implemented additional step in the flow & increased conversion.

A simple, user-friendly productivity platform designed for venture capital. Whether you're a seasoned professional or a part-time angel investor, this is the investor CRM built for your workflow.

• Created informational architecture;
• Built a whole project (100+ screens) & cover all the states;
• Designed a sidebar flow to simplify day-to-day operations;
• Created workflows;
• Designed a fully interactional prototype, covering the whole project;
• Supported development process;
• Introduced a sidebar to simplify the actions the user can do;
• Rebuilt asset management screens.

It's a Shopify add-on application to manage bakers & shipments with integration into IndieGoGo & Kickstarter.

• Worked in Shopify environment;
• Aligned to Shopify design system & app guidelines;
• Created a fully functional add-on application integrated into the Shopify environment.

It's a web application that helps influencers to repurpose their content from one platform to many others. It helps to automate influencers day to day operations. With the added value of converting or editing their content.

• Redesigned the main screens (25+) of the App;
• Designed 2 new functions (Video editor, Library);
• Created a new visual identity;
• Created UI Kit with 40+ components.

It's a B2B platform where government workers can evaluate & collaborate on business proposals/offers for published tenders. It's a desktop platform with multirole access & custom evaluation techniques to fit the regulations & requirements.

• Created the information architecture from scratch;
• Built the user flows for three different groups of users;
• Designed 100+ screens to cover the whole app + all possible states;
• Developed a UI kit with 50+ variable components;
• Set up a fully clickable prototype to test the UI before implementation;
• Supported implementation & performed QA for the design.

A huge desktop application (like a small OS) for RT monitoring in the oil & gas domain. This app has a lot of tables, charts, and RT Visualisations. During this project, Anton has managed a design team of 2 designers, worked in a dev team of 50+ participants, and performed tons of surveys & deep user interviews to improve the overall UX.

• Conducted user interviews & brainstorms;
• Analyzed data & requirements;
• Used data drive approach;
• Created the design system;
• Updated platform and implemented new features;
• Rebuilt information architecture, moved this app to a new design system & improved user experience based on the data collected from end-users & real customers.

This solution covers 5 platforms iOS, macOS, Windows, Chrome OS, and Android. The system gives the opportunity to manage organization devices and set up different policies with advanced controls. It features an organizational structure management system with custom role creation and a powerful and customizable script manager that gives the opportunity to switch between different policies automatically.

• Designed 5 applications for different platforms (Android, iOS, ChromeOS, macOS, Windows);
• Created a huge platform with more than 300+ screens;
• Created information structure between the platform and mobile apps;
• Used the Atomic design approach & built a design system for this project.

Web-based application that helps pharmacies handle their branch and pharmacist schedule. The most valuable part for Pharmacy Admins is Jobs Marketplace which files schedule gaps by posting Locum jobs. On the other side, this app helps personal entrepreneurs find freelance job opportunities at different pharmacies. The team has also designed a mobile app for locums to handle jobs simply and easily.

• Designed mobile applications for customers;
• Designed a Web platform for pharmacists & admins;
• Built application information architecture & structure;
• Performed user interviews.

Booking platform for guides, agencies, and tourists. It helps the guides manage their schedule and create variable tours for sale, whereas the tourists can find tours and customize them according to their needs. The app uses a user-orientated approach to build a simple but functional tour creation & management flow.

• Was responsible for the guides platform;
• Created the tour creation flow from scratch;
• Created a booking calendar with multiple bookings;
• Built a prototype to test the interface.