Barnaby – Figma, Prototyping, UI/UX

A rugged, phone-free handheld for people who want to stay connected without a smartphone, paired with a home-base dongle. It runs on a peer-to-peer mesh network with a voice-driven operating system, where an AI agent handles everyday tasks.

• Owned product strategy in discovery, defining the category, the core promise, the target user and the backer journey for a hardware product that had to be fundable before factory tooling.
• Defined the AI agent's voice-command journey and the operating system's design tokens, flows and wireframes to fit the physical constraints of the hardware.
• Delivered dimensioned CAD, materials, colourways and renders for both the handheld and the dongle, so brand, software and hardware ship as one product family.
• Created brand guidelines for both devices, giving the founder campaign-ready assets for prototype demos.
• Leading crowdfunding page design for Kickstarter, Indiegogo and Crowdcube (in progress).

Professional development and certification programmes that train career changers and junior designers for UX/UI roles in the digital economy.

• Mentored designers from beginner to job-ready with structured critique on research, information architecture, interaction design and visual systems.
• Coached portfolio development through to job placement.
• Taught Figma, Sketch and Axure workflows and collaborative design handoff.

A national online directory of social-care services holding 104,000+ organizations. Families search for care and support, local-authority commissioners get a view of available services, and providers manage their own listings.

• Owned the end-to-end rebuild of a legacy PHP directory, from the founder's early vision through AI-built prototypes, UX/UI, development and database migration, releasing all 104,000+ organizations on the new stack.
• Ran delivery in six milestones (discovery, UX/UI, core build, provider features, seeker features, launch) as client lead, refining the product vision with the founder at each stage.
• Turned a folder-tree directory into a map-led marketplace by redesigning public search around "what" and "where" plus a map.
• Specified the member area (profile, listings, shortlist) and an admin for users, organizations, listings, categories, email and SEO, so the team runs the platform without developer support.
• Prototyped in Lovable, then moved to v0 when the build outgrew it, keeping the product on a lean Next.js, Supabase and Vercel stack.
• Implemented an automated AI support agent in Featurebase and scoped future AI phases, leaving room for featured listings and subscriptions.

An eCommerce platform for an executive-education provider that sells professional programmes to two buyers: individuals who enrol themselves and organizations that commission custom programmes for their teams. Individual sales were still largely manual and the catalogue needed a user guide to navigate.

• Led UX and Conversion Optimization for the redesign, doubling conversion from 1% to 2% and growing annual revenue from $2.5M to $5M.
• Split the information architecture into Individuals (catalogue and checkout) and Organizations (custom programmes and enquiry), letting individuals buy without a phone call; purchases rose 204% and add-to-carts 1,311%.
• Mapped every payment journey (voucher, card, invoice, instalments, paying a balance on a course already started), producing $2.8M in self-serve individual revenue in 2025.
• Designed course pages for mixed programme structures (single courses, multi-course certificates, live vs self-paced, registration windows, waitlists) and replaced the user guide with filterable listings by topic and delivery method.
• Designed custom learning portals for organizations with their own course mix, schedules and payment rules, and mobile wireframes to close the gap between mobile traffic and desktop revenue; active users grew 136% year on year.
• Designed to WCAG AA/AAA accessibility standards.

An eCommerce store for a US planner and stationery brand with a large catalogue of planners, calendars, diaries, stickers, accessories and licensed collections. The range had outgrown its navigation and the store was moving to Shopify.

• Rebuilt the taxonomy into New, Themes and Planners with filters for size, layout, binding and type, so new collections go live without rebuilding the navigation.
• Redesigned the mega menu with a dedicated promo tile, giving campaigns a defined surface that no longer overwrites core categories.
• Added a homepage quiz and collection filters to guide first-time buyers, and aligned search with the same facets as browse.
• Designed the templates for the Shopify migration with a cleaner structure for SEO and lighter pages.
• Designed to WCAG AA/AAA accessibility standards.

A two-sided UK childcare marketplace connecting parents with babysitters and nannies, earning through paid subscriptions. Growth was not finishing as bookings, and one signup was trying to serve both sides.

• Ran research and built four personas covering parents and carers to find where bookings were stalling.
• Split the information architecture into Find a Childcarer and Find a Job, giving both sides of the marketplace one shared structure.
• Moved the paywall from the first search to the moment a sitter replies, so parents see value before they pay.
• Delivered desktop and mobile wireframes; the improved product later moved with the business's acquisition by Yoopies.