Bogdan – UI/UX, Figma, Usability testing

The client was a big data start-up specializing in marketing, e-commerce, and social media data solutions. They offered services such as data pre-processing, transformation, and analytics tools, enabling businesses to optimize marketing strategies and enhance customer engagement. It targeted companies of all sizes that rely on data-driven insights to maintain a competitive edge.

Bogdan managed the following:

• defined, adapted and developed the design system based on Material UI and Material Design;
• carried out the UX research and requirements definition, contributing heavily to the market research and competitive analysis process;
• designed new mockups and UX review rounds, followed by improvements to old layouts.

This project was a waste management app that offered users an optimized flow of requesting, canceling, and rescheduling waste collections. The main idea was to build a tool that acted as a data hub, substituting emails, phone calls, and Excel files. After gathering all the services-related data, it offered reports and insights.

Furthermore, this platform was a unified place for 3 different groups of stakeholders:

1. Final customers - businesses in need of waste collection
2. Suppliers - businesses offering waste-related services
3. Internal support team - staff dedicated to supporting both external stakeholder groups.

As a part of the global development branch, Bogdan was responsible for the following:

• worked closely with business stakeholders from Denmark and the UK;
• built the UI of a new flagship product to be deployed in 20+ countries;
• carried out UX research, closely engaging with the final consumer: user interviews, usability testing, A/B testing and weekly brainstorming calls, with a strong focus on design reviews;
• contributed to building and standardizing the company-wide design system based on Material Design.

The project was a planning tool marketed towards teachers or trainers managing after-school programs for children. The tool's purpose is to allow the user a clear overview of the user applications for the after-school program and to organize the playgroups according to location, trainer, time, and size.

The objective here was to help the user save time by creating an easy-to-use tool, including drag & drop, visual labels, quick access to real-time notifications, and statistics, alongside an easy way to navigate from detailed view to overview within the same screen.

Among others, Bogdan contributed the following:

• constantly contributed with suggestions across functionality and use flows, allowing for better UX;
• created Figma wireframes, ensuring the user flows and functional solutions are according to the product needs;
• took care of high-fidelity mock-ups, sticking to the most intuitive flow.

The project was a mobile and web app focused on B2B car auctions, allowing users to list, sell and buy vehicles. Both the mobile app and the web app feature advanced user dashboards and a multi-step add-car form. The design was focused on ease of interaction and a small learning curve.

The objective was to deliver a product that was complex enough to contain all the functionalities of a car auctions app, and, at the same time, so easy to use that it can be managed through a mobile app.

Combining responsibilities of both the UI/UX Designer and a Product Manager, Bogdan carried out such tasks:

• analyzed users' needs;
• defined user stories and PRD;
• created wireframes and high-fidelity mockups in collaboration with the development team, taking into account any possible technical limitations;
• designed the mobile app from scratch.