Camila – Adobe Illustrator, Adobe Photoshop, Figma

Independent design studio providing branding, visual identity, and web design services for businesses.

• Delivered end-to-end brand and web design projects for clients across energy, technology, health, and digital product industries;
• Tripled organic lead generation for a renewable energy company by creating a complete brand identity, conversion-focused website, and supporting copy from scratch;
• Created a complete brand identity for an IT consulting company, including naming, visual identity, design system, and 15+ brand touchpoints, supporting client acquisition and business growth;
• Designed a conversion-focused landing page for a medical expert, contributing to a 24.5% conversion rate and 7.75% CTR;
• Created visual identity and communication materials for LNDC/UFRJ;
• Designed the visual identity and microsite for a multinational company's regional leadership summit;
• Created event identities, presentation templates, and branded collateral for multiple corporate events at a multinational company.

School fundraising platform that helps educational organizations manage fundraising campaigns, events, and community engagement.

• Delivered 120+ high-quality design assets across multiple departments in under 12 months, supporting consistent brand presence at scale;
• Reduced production time by creating reusable templates adopted across multiple teams;
• Improved email marketing performance by designing standardized on-brand templates;
• Revamped brand guidelines and legacy assets, modernizing visual standards across the organization;
• Ensured design consistency across XL, Marketing, Experience, HR, and Tech teams;
• Built reusable component libraries and scalable design systems in Figma to support brand consistency across teams;
• Built landing pages following design systems and prepared handoff for the development agency.

Fitness management platform providing software solutions for gyms, health clubs, and fitness businesses worldwide.

• Revamped corporate communication assets across multiple marketing channels, including ebooks, one-pagers, and infographics, translating complex product information into clear on-brand formats;
• Designed social media graphics and digital ad creatives supporting growth and paid marketing campaigns;
• Owned the full communication design cycle for IHRSA trade show events, including roll-up banners and on-site collateral, from pre-event through post-event;
• Delivered around 10 design pieces per month across brand and marketing needs;
• Reviewed junior designers’ work for quality and brand consistency;
• Led marketing campaigns from concept through final execution, ensuring cohesive messaging across customer touchpoints.

SaaS platform enabling creators and businesses to sell, manage, and deliver digital products online.

• Owned end-to-end web design for the company's marketing website and campaigns, from concept through implementation in Webflow and Elementor;
• Led the visual identity and booth design for the company's presence at a major affiliate marketing event, including the booth environment, print and digital collateral, and an interactive on-site quiz experience;
• Contributed to a consistent 33% increase in monthly organic sign-ups by creating and optimizing marketing assets;
• Spearheaded the visual identity and landing page for the company's internal creator platform, increasing user sign-ups and generating new revenue;
• Designed a gamified visual system and sales enablement assets for the customer success program, increasing engagement and retention by approximately 20%;
• Addressed the company’s design needs independently, from social content to internal tools, improving communication effectiveness;
• Created and maintained a consistent visual identity across channels;
• Designed conversion-focused landing pages and added new blog and institutional pages using Elementor and Webflow;
• Helped drive monthly organic signups through campaign assets;
• Grew the company’s YouTube channel through optimized visual content;
• Improved video click-through rates through optimized thumbnails and content.

Branding agency specializing in visual identities, marketing collateral, and web experiences for cultural organizations, entrepreneurs, and institutions.

• Led end-to-end website development, translating brand strategy into performance- and SEO-optimized sites;
• Reduced page load times by up to 20% through targeted optimization techniques;
• Set up domains, hosting, and email, delivering manuals and tutorials for client handoff;
• Diagnosed and resolved theme-related issues affecting site functionality;
• Customized and debugged themes to match specific design requirements.

Digital marketing agency helping professionals and subject matter experts market and sell digital products, online courses, and training programs.

• Optimized creatives for increased conversion and lead generation;
• Led end-to-end website development, reflecting brand strategy while applying performance and SEO best practices;
• Applied WordPress optimization techniques, reducing loading times by 20%;
• Implemented targeted website optimizations, enhancing overall website performance and improving conversion rates by up to 30%;
• Contributed to successful campaigns with visually effective assets.

Marketing and communications agency providing branding, design, and marketing services for clients across multiple industries.

• Created logos and visual identities;
• Produced web design deliverables;
• Planned communication materials and wrote copy;
• Created social media assets;
• Produced motion-related materials;
• Designed slide presentations and print materials.