Doug – Prototyping, Product design, Figma

A contract lifecycle management platform used by legal and procurement teams.

• Replaced a flat token system with an AI-optimized token architecture to improve readability and model interpretation.
• Authored structured skill files that significantly improved the quality and consistency of AI-generated outputs.
• Modernized the legacy user interface with an updated visual design and improved look and feel.

A design system for a B2B marketplace, replacing a legacy system that had grown ad hoc without naming conventions or token standards.

• Created and maintained accessible, production-ready components in close collaboration with engineering teams.
• Established processes, standards, and educational resources to drive organization-wide design-system adoption.
• Developed a semantic token structure to improve consistency, flexibility, and scalability.
• Leveraged the design system to build and launch a white-label e-commerce experience for alcohol distributors in under two months, from concept through delivery.

A corporate gifting and direct mail platform used by sales and marketing teams to send personalized gifts and swag at scale.

• Partnered with marketing, product, and engineering teams to define and align on a new visual direction.
• Applied the new design system to build and launch an e-commerce experience that increased campaign creation by more than 12%.
• Established a structured Discover–Design–Build–Publish workflow, giving product and engineering teams full visibility into component status and readiness.

A major health insurer with over 185M customer relationships in over 30 markets.

• Built the company’s first proactive guidance product, helping regular users reduce healthcare costs by an average of 25%.
• Translated research insights into the product’s visual design and voice and tone, shaping the complete user experience—not just the feature set.