Elisa – UI/UX, Figma, Product design

The client was a leader in e-commerce for licensed sports merchandise. The design system project offers unified UI components and guidelines for multiple brands, ensuring consistency, efficiency, and accessibility across all products.

Elisa's work included the following areas:

• Built and maintained a shared Figma component library;
• Defined design guidelines and documentation;
• Collaborated with engineers to ensure consistent implementation;
• Supported theming for multiple brand styles;
• Improved accessibility standards across components;
• Streamlined designer-developer handoff processes.

It was a mobile app accompanying a free 4K smart TV, designed to turn the TV into a connected home hub with entertainment, communication, and personalization features. The project involved building the app and its design system from scratch to support onboarding, referrals, settings, and scalable UI components.

Elisa mainly contributed in the following ways:

• Led mobile app UX from concept to launch;
• Built and maintained the design system from scratch;
• Created flows for onboarding, referrals, and settings;
• Collaborated closely with product and engineering teams;
• Ensured consistency and scalability across UI components;
• Delivered polished, production-ready Figma files.

A payment services feature for a banking app that lets users add, manage, and pay bills in one place, designed to simplify digital bill payments and improve customer engagement.

Elisa made significant contributions in the next key areas:

• Led end-to-end UX design for digital bill payment integration;
• Conducted user interviews and usability testing with UXR;
• Created wireframes & interactive prototypes for iOS/Android;
• Collaborated with product, marketing & engineering to align design with business goals;
• Extended design system: developed new reusable components and documented them;
• Ensured cohesive experience across apps and improved long‑term engagement through polished UX.

A digital-first fintech platform based in Argentina offering mobile banking services including credit and debit cards, personal loans, and digital wallets. It enabled users to manage their finances entirely via app—providing real-time transaction alerts, bill payments, and financial insights. Built for accessibility and innovation, the platform emphasized fast onboarding, low fees, and broad financial inclusion across consumer and business segments

Elisa's main scope of responsibilities included the following:

• Led end-to-end UX design for digital bill payment integration;
• Conducted user interviews and usability testing with UXR;
• Created wireframes & interactive prototypes for iOS/Android;
• Collaborated with product, marketing & engineering to align design with business goals;
• Extended design system: developed new reusable components and documented them;
• Ensured cohesive experience across apps and improved long‑term engagement through polished UX.