Elisabetta – Adobe Illustrator, Adobe Photoshop, Figma

An online school dedicated to teaching coding and robotics to children aged 5-18. Alongside its educational offerings, the school is affiliated with a charity that provides free coding lessons to disadvantaged children in Lebanon, empowering them with essential digital skills.

• Designed an engaging and informative explainer video that effectively communicates CodeBrave Tutors’ mission and services. The video needed to highlight the school’s innovative approach to teaching coding while also showcasing its charitable impact, ensuring a compelling message for both parents and potential supporters.
• Developed a clear and visually engaging narrative, incorporating motion graphics and dynamic animations to simplify complex concepts. A friendly and approachable tone was used to resonate with both children and parents.
• Careful attention was given to brand consistency, ensuring alignment with CodeBrave Tutors' identity while maintaining an engaging flow throughout the video.

The company has developed a set of six digital tools designed to support mental health and well-being for the whole family. To promote these resources, a series of animated social media posts was created for Facebook and Instagram, helping to raise awareness and engagement.

• Designed visually engaging animations that effectively showcase the company’s mental health tools. The animations needed to be clear, accessible, and compelling, ensuring they captured attention and encouraged users to explore the full toolset.
• Developed detailed storyboards to establish a strong narrative flow before bringing the animations to life. Using a combination of smooth motion graphics and eye-catching visuals, I crafted engaging content optimized for social media. Each animation was designed to align with the company’s brand identity.

An e-commerce platform that helps people buy the perfect gift for loved ones in a simple and personalized way. The platform offers a range of pre-curated gifts and the option to create a bespoke gift, allowing users to craft the perfect present by selecting different items.

• Designed a user-friendly, mobile-first interface that enhances the gifting experience while ensuring a smooth and engaging user journey.
• Refined the branding from a digital perspective and enhanced the UX of bespoke gift creation to be more playful and engaging.
• Created a responsive UI using an atomic design system and prototyping.

A London-based video production company sought to elevate its online presence ahead of a crucial business milestone. With an important event on the horizon that would provide high visibility, they required a new, fresh, modern, and engaging branding to reflect their growth and new direction.

• Designed and delivered a fully revamped branding under a tight deadline, ensuring it was visually compelling. The branding touchpoints included stationery, social media visuals, e-books, and a new website.
• Worked closely with the producer, establishing a clear set of achievable objectives to meet the deadline efficiently. 
• Led a comprehensive brand refresh, refining every aspect of the company’s visual identity to create a cohesive and impactful presence across all platforms.
• Designed a new website - began crafting the UX before moving into UI design, ensuring an intuitive and visually engaging experience.
• Provided creative direction, suggesting animated interactions and transitions to enhance the final product.

A publication created for the charity foundation to introduce and highlight the foundation’s global impact. While widely recognized in the U.S., the foundation was less well known in Europe at the time. This project aimed to raise awareness and engage the European public with its mission and achievements.

• Designed an informative and visually compelling publication that provides an overview of the foundation’s work worldwide.
• Showcased past successes and future goals in a way that resonates with a European audience, fostering greater recognition and support.
• Developed a structured and engaging layout, blending concise storytelling with impactful visuals. Clear, accessible language was used to communicate complex initiatives effectively.