Juan – Agile, Project lifecycle management, Waterfall
Juan is a Senior Project Manager with 15+ years of experience delivering complex e-commerce, digital transformation, and enterprise integration programs across global organizations. Led end-to-end initiatives including Magento-to-Shopify migrations, ERP and CRM integrations, and multi-country delivery involving cross-functional teams and executive stakeholders. Combines strong Agile delivery with hands-on involvement in QA, pull request reviews, AI agent testing, and implementation discussions with engineering teams. Brings a practical, business-focused approach to project execution, translating technical work into measurable business outcomes while maintaining clear communication with clients and leadership.
16 years of commercial experience in
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Let’s get started today!Experience Highlights
Co-Founder & Principal Consultant
An eCommerce and digital transformation consultancy focused on Shopify, digital commerce operations, systems integration, and SaaS enablement.
- Founded an eCommerce and digital transformation consultancy focused on Shopify, digital commerce operations, systems integration, and SaaS enablement;
- Advised manufacturers, distributors, and B2B organizations on platform modernization, dealer network strategies, and digital commerce operations;
- Developed go-to-market strategy and partnership channels for SaaS solutions supporting dealer management, order processing, fulfillment, and customer experience;
- Conducted platform assessments, business process analysis, and solution architecture evaluations across Shopify, ERP, CRM, and marketing technology ecosystems;
- Established strategic partnerships with technology providers and implementation agencies to expand service delivery capabilities and commercial opportunities;
- Leveraged AI-enabled tools and automation workflows to accelerate requirements gathering, solution design, content generation, and operational efficiency.
Senior eCommerce Digital Leader
Led global digital commerce strategy and platform modernization across US, EU, and UK markets, owning the Shopify Plus ecosystem, integrations, and revenue performance.
- Directed enterprise rollouts across US, EU, and UK markets, serving as SME for multi-platform commerce ecosystems across Engineering, Marketing, Operations, Finance, and CX;
- Owned product roadmap strategy and Agile delivery while defining integration architecture;
- Architected middleware and API frameworks connecting Shopify to SAP and marketing ecosystems to improve automation, data integrity, and performance visibility;
- Led end-to-end migration from BigCommerce, Magento, and WooCommerce to Shopify Plus, defining data migration strategy and executing transformation, validation, and reconciliation;
- Managed an analytics-driven CRO and modernization program, optimizing PDP and PLP experiences, experimentation frameworks, and performance enhancements;
- Evaluated BigCommerce versus Shopify capabilities, aligning platform selection with scalability, extensibility, and total cost of ownership;
- Partnered with Engineering and Data leadership to define data models, migration scripts, and rollback strategies, minimizing downtime and operational risk during cutover;
- Launched a Commercial Dealer Portal with dynamic pricing and led global mobile app deployment for iOS and Android;
- Established SDLC governance model improving QA and UAT rigor and release predictability;
- Partnered on a Generative AI initiative leveraging LLMs to automate defect translation into executable GitHub branches.
Senior Project Manager
Led delivery of complex Magento implementations across LATAM and US markets.
- Directed end-to-end delivery of complex digital initiatives, including enterprise website redesigns, web application implementations, proprietary payment gateway development, and Magento-based eCommerce programs across LATAM and US markets;
- Defined and governed project scope, work breakdown structures, schedules, budgets, and risk frameworks in alignment with PMP methodologies;
- Led Magento migrations, version upgrades, module development, and ongoing support engagements;
- Managed globally distributed development teams across multiple time zones, implementing Agile and Scrum frameworks to drive predictability, transparency, and on-time delivery;
- Delivered high-complexity projects within time and budget constraints, proactively managing risk, stakeholder communication, change control, and resource allocation.
Account Manager CALA
Led a Proof of Concept for a major financial services organization to evaluate Speech and Text Analytics solutions for customer service operations. Partnered with executive stakeholders to define business objectives, oversee solution implementation, and demonstrate measurable improvements in customer experience, compliance monitoring, and operational performance.
- Served as regional commercial lead for Mexico and Latin America, acting as the face of the organization across enterprise accounts while driving new business development, contract negotiations, and executive-level client engagement;
- Expanded consulting engagements through structured scope definition and value articulation, identifying client requirements and translating business needs into defined project plans;
- Collaborated with senior consultants to develop delivery roadmaps and cost estimates;
- Led Proof-of-Concept deployments for advanced analytics solutions, including Speech, Text, and Desktop Analytics platforms within large call centers and financial institutions;
- Bridged sales and delivery functions, ensuring seamless transition from pre-sales to implementation while reinforcing client confidence through disciplined communication and timeline clarity.
Senior Account Manager CALA
Led a Proof of Concept for an analytics solution at a large banking institution, working directly with client stakeholders to understand requirements, define scope, and coordinate implementation activities. I managed communications between the client and consulting teams, helped demonstrate the value of the solution, and supported the successful extension of the consulting engagement.
- Served as a client-facing commercial lead for Mexico and Latin America, handling commercial negotiations, escalations, and new client prospecting.
- Negotiated project extensions to extend consulting services for additional months.
- Identified and documented client requirements to determine project scope and worked with senior consultants to create initial project plans and work estimates.
- Led POC implementations for Speech, Text, and Desktop Analytics solutions at call centers and banking institutions.
Progressive Leadership Roles in Global Program Management & Operations
Led governance and service delivery for a global enterprise program spanning 13 countries, driving operational improvements to reduce billing errors and financial risk.
- Led global program governance and service delivery execution across multinational enterprise accounts spanning 13 countries;
- Reduced rebilling exposure from 22% to 6% across 13 countries through root cause analysis, executive client alignment, and corrective process redesign;
- Improved financial and operational performance through data-driven decision frameworks and productivity reporting tools;
- Strengthened PMO governance and KPI performance by instituting structured management cadence, accountability frameworks, and cross-functional working sessions;
- Oversaw audit readiness, risk management, change control, and executive reporting across multinational accounts.