Facundo – Adobe Photoshop, Figma, Prototyping

Product design studio helping founders and growing B2B SaaS companies design, validate, and launch AI-native digital products, from discovery to production.

• Led end-to-end product strategy, UX/UI, information architecture, and product delivery across AI-native SaaS, enterprise platforms, and founder-led startups.
• Designed and shipped production-ready multilingual SaaS experiences using scalable design systems, Astro.js, and GitHub-based developer workflows.
• Built AI-assisted design-to-code workflows using Claude Code, Codex, Figma Make, Cursor, and Lovable to accelerate discovery, prototyping, documentation, and implementation while retaining ownership of product decisions.
• Worked directly with founders to transform ambiguous ideas into validated product direction, balancing user needs, business priorities, and technical constraints.
• Partnered closely with engineering to validate technical feasibility, refine component architecture, and ensure design quality through implementation.
• Delivered AI-native SaaS products from concept to production across LegalTech, HealthTech, enterprise software, and digital commerce.

Multilingual digital product ecosystem for a professional-audio manufacturer, helping engineers, studios, musicians, and distributors evaluate specialized equipment, compare configurations, check availability, and access purchasing or licensing options.

• Restructured the information architecture of a technically complex product catalog, helping professional buyers understand product families, specifications, use cases, compatibility, stock, and purchasing options.
• Defined a scalable multilingual architecture connecting the main brand experience, technical product content, and WooCommerce-based commerce across international markets.
• Designed clearer product-discovery, comparison, stock-visibility, and configuration flows for engineers, studios, musicians, and distributors evaluating specialized audio equipment.
• Created reusable page structures and component patterns in Figma to replace isolated layouts with a more consistent and maintainable product experience.
• Collaborated directly on implementation in WordPress and WooCommerce, reviewing responsive behavior, content hierarchy, performance, security, and production quality.

AI-powered B2B LegalTech platform helping US personal injury law firms evaluate cases, analyze documents, compare precedents, generate demand letters, and turn complex predictive insights into actionable legal workflows.

• Owned product design and UX strategy across Smart Intake, New Case, Case Predictions, Case Comparison, Document Analysis, Demand Letters, and Reports.
• Translated complex machine-learning outputs, precedent data, and legal decision logic into workflows attorneys could understand, inspect, and act upon with confidence.
• Designed conditional intake and case-creation flows that adapted to jurisdiction and case type while avoiding unnecessarily long initial forms.
• Structured AI-assisted results around evidence, comparable cases, relevant factors, and confidence signals rather than presenting unexplained predictions.
• Established reusable interaction patterns and design-system foundations across interconnected product modules.
• Partnered directly with the CEO, product, and engineering teams to align user needs, legal requirements, data dependencies, technical feasibility, and scalable platform architecture.
• Helped streamline legal research and case-analysis workflows that previously required weeks of manual work into processes that could be completed in hours.

Regional public health advocacy platform translating epidemiological research, public policy, and tobacco-control initiatives into accessible digital experiences supporting awareness, education, and civic action across Latin America.

• Led UX strategy, information architecture, and interface design for a multilingual public health platform serving policymakers, advocacy organizations, and the general public.
• Translated complex epidemiological research, policy content, and public-health messaging into clear, accessible, and action-oriented digital experiences.
• Designed user journeys and storytelling structures that guided visitors from awareness and education to civic engagement and advocacy.
• Combined AI-assisted exploration in Figma Make with hands-on UX/UI design, responsive implementation, and end-to-end WordPress development.
• Collaborated with stakeholders to balance scientific accuracy, accessibility, usability, and content strategy across multiple countries.
• Optimized performance, security, responsive behavior, and maintainability for production deployment.

Early-stage AI-powered coaching platform combining human expertise, personalized guidance, wearable and behavioral data, and an AI assistant to help founders and executives improve performance, resilience, and decision-making.

• Led product design from concept to investor-ready MVP, translating the founder’s coaching methodology into a scalable digital product delivered in approximately two months.
• Designed the end-to-end user journey, including assessment, onboarding, session booking, connected data, dashboards, and AI-assisted coaching experiences.
• Created progressive onboarding flows that balanced rapid time-to-value with the collection of personalized behavioral and health information.
• Defined the interaction model for the AI assistant, establishing conversation patterns, guidance flows, and user trust principles for AI-assisted coaching.
• Built the initial design system and reusable component library to support rapid iteration and future product growth.
• Collaborated closely with founders, product management, and engineering to align user needs, business objectives, and technical feasibility throughout MVP development.

Enterprise clinical research platform helping pharmaceutical companies evaluate protocol complexity, identify operational risks, and support data-driven decision-making across multi-module healthcare products.

• Led UX strategy and product design across a complex enterprise ecosystem supporting clinical research, protocol analysis, and healthcare operations.
• Helped transform a fragmented, expert-driven clinical trial analysis process from approximately two months to about one week through workflow redesign and AI-assisted decision support.
• Directed cross-functional design teams of 4–12 designers, establishing shared UX standards, scalable design systems, and consistent interaction patterns across multiple product areas.
• Mapped complex clinical workflows and translated high-density scientific information into clear decision-support experiences for pharmaceutical and healthcare professionals.
• Partnered closely with product managers, engineers, researchers, and clinical subject-matter experts to align business objectives, regulatory constraints, and technical feasibility.
• Presented product strategy, UX direction, and design decisions to enterprise stakeholders from organizations including AstraZeneca, Novartis, and Amgen.
• Introduced accessibility-first practices and scalable interaction patterns that contributed to a 27% increase in product adoption while improving consistency across the platform.

Precision agriculture platform combining web and mobile applications to help agricultural operators monitor field operations, interpret equipment data, and manage farming activities in real-world conditions while supporting the transition from a free to a paid product.

• Led product discovery, field research, UX strategy, and information architecture across web and mobile platforms used by agricultural operators in real field environments.
• Conducted contextual research to understand user workflows, connectivity limitations, environmental constraints, and operational decision-making in the field.
• Simplified complex agricultural and machine-generated data into intuitive dashboards, workflows, and interaction patterns optimized for outdoor use.
• Helped define the product strategy supporting the transition from a free platform to a paid offering, with usability identified as a key driver of customer adoption.
• Collaborated closely with product managers and engineering teams to validate technical feasibility, align long-term product evolution, and ensure consistent implementation across platforms.