Fernanda – Figma, Design system, User testing

A Brazilian B2B SaaS payments fintech designed to help small businesses make data-driven financial decisions. The project involved a desktop platform integrating bank accounts, payment methods, and accounting software to offer real-time cash flow control and visibility into accounts payable, receivable, and company-wide reconciliation.

• Led full-cycle product design, partnering with Designers, Product Managers, Developers, and stakeholders to define requirements and translate them into specifications for the web app;
• Conducted user interviews and remote testing sessions, refining workflows that reduced time spent on tasks by up to 93%, allowing finance teams to focus on strategic initiatives;
• Established and implemented a cohesive Design System based on Ant Design, ensuring visual and functional consistency across the platform.
• Received constant positive feedback from users, who praised the intuitive interface and efficiency gained from reduced time on repetitive tasks;
• Oversaw quality assurance to ensure design fidelity in implementation.

A SaaS offering an innovative credit advisory with immediate and personalized service, combining artificial intelligence and human service. The platform brings security and a high potential for cost reduction and transfer time for real estate agents (B2B). At the same time, buyers are treated instantly and transparently, gaining clarity on acquiring property (B2C).

• Directed the entire design process from concept to final execution, crafting a frictionless credit analysis experience that has enabled the release of over R$1 billion in credit, helping more than 3,000 Brazilians achieve homeownership;
• Collaborated closely with stakeholders and a cross-functional team of 3 people to deliver a seamless user experience that presents credit options and smooths the path toward homeownership;
• Conducted remote user interviews and testing, gathering insights to refine and validate design decisions;
• Defined the comprehensive user flows and journeys, creating specifications for mobile, with a focus on intuitive navigation;
• Enhanced the product’s visual identity and established a cohesive Design System, leveraging the Ant Design framework to ensure clarity and consistency.

A B2C desktop-first platform for real estate market investors. It offers critical insights and tools to support investment decisions. Using data science and artificial intelligence, the platform proposes to perform instantaneous, automatic, and 24/7 analyses to reduce costs and increase precision in contract management.

• Drove the product design process on this concept project aimed at attracting investments by creating a user experience that leverages data science and artificial intelligence;
• Established the foundation of the product’s visual identity and created the product’s Design System, drawing on the Ant Design framework;
• Developed user flows and journeys, including UX maps, wireframes, prototypes, and specifications for the web platform, setting the groundwork for the product's user experience;
• Spearheaded conversations with stakeholders to collect critical feedback, ensuring the design met user and business needs.

A pioneering startup in the Brazilian automotive market that used technology, artificial intelligence, and machine learning to collect information about the models offered on the market and objectively price pre-owned vehicles.

• Worked on the company's two main products: the purchase and sales portal and the intelligent pricing system for used vehicles, managing multiple projects simultaneously;
• Structured the platform's initial user flows and visual identity, helping define this experience's first steps.
• Conducted both in-person and remote user testing to refine product features;
• Led QA oversight to ensure accuracy in design implementation;
• Was a focal point during the rebranding, actively creating, applying, and evolving the new visual identity and digital experience developed in partnership with Geometry and Tropikal.