Francisco – Figma, Product design, UI/UX

An internal platform for an enterprise. The main challenge was improving support for both workers and clients by optimizing outdated internal processes. To address this, Francisco developed a digital platform that streamlined operations by automating routine tasks, enhancing communication, and introducing self-service capabilities. The platform was designed with a focus on usability, efficiency, and data privacy, enabling the company to deliver more reliable support while adapting to the evolving needs of its users.

• Designed user flows and created high-fidelity mockups and prototypes in Figma, ensuring alignment with business requirements.
• Ensured the use of a design system in Figma to maintain workflow efficiency and design consistency across the project.
• Collaborated within Agile methodology with project managers, product owners, and developers to define requirements, refine designs, and prioritize user stories based on project goals and user needs.
• Developed application screens using established UI patterns and brand themes within Outsystems.
• Worked closely with the development team to guarantee accurate implementation of designs.

A platform that connects users with home service professionals. The primary goal of the project was to design a user-friendly mobile app that not only simplifies the booking process but also encourages frequent engagement with the platform. As the lead designer, Francisco was responsible for redefining the app's strategy and identifying opportunities to increase user interaction and retention.

• Developed a strategic design vision.
• Designed features such as product discounts and user challenges to create a value exchange between users and partners.
• Integrated game elements to improve user engagement, encourage repeat usage, and boost long term customer loyalty.
• Owned the full design of the mobile app's interaction flow and experience, aligning business goals and user needs.

Website for a software house. The objective was to create a modern, visually cohesive website that reflects the company's new branding. The website should clearly communicate the company's core values and effectively showcase a confident and trustworthy image.

• Redesigned the user interface to align with the updated brand identity, incorporating clean layouts, intuitive navigation, and engaging visuals.
• Developed the website in HubSpot.
• Built HubSpot scalable components.

A mobile app to help vaccination centers efficiently deliver leftovers. It helps the user find the nearest place to get vaccinated, according to their location.

• Designed user flows and created high-fidelity mockups and prototypes, ensuring alignment with business requirements.
• Collaborated within Agile methodology with project managers, product owners, and developers to define requirements, refine designs, and prioritize based on project goals and user needs.
• Worked closely with the development team to guarantee accurate implementation of designs.