Gabriel – Figma, Prototyping, UI/UX

A leading e-commerce platform in Latin America. Gabriel designed mobile and web experiences focused on the company’s loan area, creating features such as product explanations, loan application, renewal, and loan management.

• Designed mobile and web experiences.
• Applied design heuristics, usability, information architecture, and UX/UI for interfaces.
• Executed quantitative and qualitative analyses, including customer support data, benchmarking, and internal data and usability tests.
• Evaluated application quality and mapped user journeys.
• Developed wireframes, flowcharts, interaction design, and application of accessibility criteria.
• Facilitated group workshops for solution validation and refinement.
• Focused on credit products, including limit optimization, document submission, origination, and communications.
• Created solutions for internal customer support and back-office platforms.
• Collaborated with designers, IT teams, and product teams to define design strategies and solutions.

A fintech and mobile business platform. Gabriel designed the digital wallet experience, as well as the shopping area and the app’s home screen.

• Defined strategic design directions aligned with product objectives and user needs.
• Guided marketing and design teams to ensure consistency and quality across deliverables.
• Contributed to the company’s strategic direction while mentoring and supporting the growth of other designers.
• Created wireframes, user journeys, and proposals for information architecture and usability improvements.
• Conducted qualitative and quantitative research, usability testing, and generated actionable insights for continuous enhancement.
• Developed design system components and delivered high-fidelity design solutions.
• Promoted higher quality standards and supported team training in design practices.

Results:

• Delivered product redesigns that increased sales and reinforced consistency across the product ecosystem.
• Reduced complaints related to order status.
• Improved the discoverability of information and financial transactions.
• Enhanced product findability and optimized overall user navigation.

A leading Brazilian financial technology company focused on providing payment solutions and digital banking services to individuals, entrepreneurs, and businesses. Gabriel designed new products, including the development of the loan service, cashback area, and credit card experience.

• Designed new UI concepts for the cards hub and created a dedicated cashback area, supported by concept research and value proposition testing.
• Implemented improvements to the credit card application flow and delivery tracking, optimizing the service and increasing visibility of order status.
• Developed the cashback product as a cross-product initiative, creating communication and application guides to support adoption across multiple teams.
• Delivered UI designs, wireframes, and end-to-end design process contributions, collaborating closely with product teams and driving strategic design outcomes.
• Applied advanced methodologies such as atomic research, heuristic analysis, security technology exploration, hypothesis validation through testing, and development of targeted content.

Results:

• Reduced customer contacts related to order visibility, improved card management, and advanced technological modernization.
• Increased card requests and service subscriptions, alongside significant growth in cashback allocation.
• Cut SMS-related operational costs by two-thirds.
• Expanded customer reach with the launch of a new cashback benefit.
• Boosted the total value of cashback distributed, driven by product improvements and higher service adoption.

Digital automotive solutions to solve customer pain points in repair shops and enhance the post-service car warranty experience.

• Designed and managed the warranty system to improve post-service customer experience.
• Implemented new technologies in stores and supported the digital transition process.
• Structured the company’s innovation process, fostering a culture of continuous improvement.
• Conducted product testing prior to store launches to ensure quality and usability.
• Provided design support for e-commerce enhancements, improving customer journeys, and overall performance.

Results:

• Fostered a culture of innovation across the organization.
• Achieved an 80% reduction in warranty-related costs, significantly improving operational efficiency.