Ginny – Figma, Adobe Creative Suite, Google Analytics

An independent creative and UI/UX design practice for small businesses and brands that need a brand identity, a web presence, and email marketing without hiring an in-house design team. Services cover brand identity, UI/UX design in Figma, landing pages turned into working sites, and Klaviyo email campaigns, with AI-generated creative quality-checked before launch. The practice also builds its own design tooling, including a Figma plugin that turns modular email templates into Outlook-safe HTML and a workload-tracking web app.

• Worked on design brand identities, Figma UI/UX, landing pages, and Klaviyo emails for freelance clients, and turned the designs into working pages with Figma, Claude Code, and Kiro IDE.
• Built a Figma email design-system plugin (TypeScript, Figma Plugin API) with 13 module types, 7 templates, and 8 preset styles that goes from template to copy-paste HTML in about five steps; all 88 sample emails pass automated Outlook-compatibility checks on every build.
• Designed and built a workload-tracking web app (NextJS, Supabase, Vercel) from concept to deployed MVP in ~3–4 hours, with capacity dashboards, shareable public views, recurring templates, and WCAG AA–compliant contrast.
• Ensured auality-check AI-generated creative before it goes live, drawing on hands-on experience reviewing AI-generated visuals at volume.

A 3D content production operation that creates photorealistic product renders and animations for listings on a global e-commerce marketplace. Product pages for consumer electronics and accessories needed high-quality 3D visuals at volume so shoppers could evaluate items online, which in turn drives conversion. The team delivers 3D renders, 360° views, and short animations for flagship devices and accessories, and reviews AI-generated visuals at scale before they go live.

• Designed and rolled out a Slack-based time-edit request workflow with an auto-logged approval sheet, cutting unaccounted production time edits by ~38% in the first month and to zero by Dec 2024, while lifting output ~10% for the Manila node and ~27% org-wide.
• Led a team of up to 33 3D artists producing product-listing assets, beating productivity and quality benchmarks by 5% month-on-month and delivering 12% more 3D volume than target.
• Delivered a 3D animation project in 14 days, 53% faster than the 30+ day industry standard, which opened up cross-team collaboration with the Content Generation Hub.
• Moved into an art director role for the Design Operations team in Q1 2026, driving concepts for 3D product visualizations for devices and accessories — including a kids' tablet case visual that drove 100+ orders within 3 hours of launch.
• Built a gallery-view tool for the internal review workbench through agentic coding, without touching the main codebase, raising the team's approval rate by ~20% within a month.
• Reviewed AI-generated product visuals at volume for quality and brand accuracy before publishing.
• Created the brand identity, mascot, and sticker characters for the Philippines Mental Health & Wellbeing affinity group; stickers were reprinted due to demand, events drew 180+ attendees each, and character wallpapers got 300+ downloads in the first week.
• Screened and assessed 30+ candidates as part of the hiring loop for the 2D Audits team.

A digital agency practice delivering websites, e-commerce stores, and mobile applications for consumer brands, luxury retailers, food and beverage chains, and education and real estate groups. Clients needed user-friendly digital products plus a steady flow of updates and campaign content to keep online sales and engagement growing, without building in-house web teams. The service covered UX/UI design, development, ongoing site maintenance, and web and social campaigns, with performance reporting back to each client.

• Grew the agency's web portfolio from 5 to 30+ websites in 12 months, generating 500% more revenue for the agency.
• Identified unlimited free site edits as a revenue leak and designed a website-maintenance pricing matrix, creating a recurring six-figure monthly revenue stream.
• Drove UX/UI direction for client websites and mobile apps, leading a multidisciplinary team of in-house and freelance developers, digital artists, and copywriters from ideation through build and reporting.
• Increased cart conversions for luxury e-commerce clients by 5% month-on-month through moment marketing on web and social.
• Won PHINMA Corporation's education, properties, and corporate web businesses, expanding the agency's client portfolio.
• Promoted from UI/UX Designer to Digital Account Director in 2021 based on business impact and client trust.

A pair of consumer mobile apps for the Philippine market: a paid survey app where users answer brand surveys and earn points, and a companion rewards app where those points are cashed in for mobile load credits and other rewards. Brands needed a fast, direct channel for consumer research, and users needed a reason to keep answering. The apps cover survey discovery and completion, a points wallet, and rewards redemption.

• Designed the end-to-end user experience for both apps — onboarding, survey flows, points wallet, and rewards redemption — working closely with product managers and developers.
• Combined Google Analytics data with usability testing results to identify friction in the survey and redemption flows, then proposed and implemented UX improvements across both apps.

Always-on social media content and event coverage for leading Philippine consumer brands in food, automotive, quick-service restaurants, and real estate, produced within a global advertising network agency. The brands were shifting budget from TV and print to digital and needed a consistent visual presence and content that drove engagement quickly. The work covered social media visual identities, campaign content, and livestream and 360-degree coverage of brand events.

• Established the social media visual identity and presence for five major brands; the results contributed to a 70% shift in budget allocation from above-the-line platforms to digital.
• Created social visuals that drew 100+ comments and shares within 24 hours of posting.
• Led livestream coverage, camera work, and the 360-degree event view, peaking at 2.4K concurrent livestream viewers.

Pitch, social, and print creative for multinational consumer brands across Asia-Pacific, produced within a global media agency. Brands in food, beverage, beauty, and consumer goods needed compelling pitch materials and always-on social content to win and grow their media business in local, regional, and global markets. The work spanned new-business pitch presentations and videos, social media visuals, publication ads, and interactive Facebook contest apps.

• Designed pitch presentations and videos with communications managers and business planning directors for winning local, regional, and global pitches — including Coca-Cola (Malaysia, Indonesia, Singapore, Vietnam), Jollibee Foods Corporation (Philippines), Diageo (Vietnam), Fonterra, Amway, and Revlon — helping establish the agency as the leading media agency in the Philippines.
• Built Facebook comment-feeder contest applications for partner brands, driving 500+ contest submissions and daily engagement of 15+ comments and 10+ shares per post.
• Created social media visuals and publication ads for partner brands.