Hendri – Product Strategy, Market & Competitive Analysis, SDLC

An AI-powered digital marketing platform that leverages multiple large language models (LLMs) to help marketers perform market and niche research, develop advertising strategies, and generate production-ready marketing assets at scale. The platform includes a built-in feedback loop that continuously improves the quality and relevance of future AI-generated content.

• Designed and deployed scalable asynchronous automation systems using n8n, improving team productivity by 3×;
• Led AI product development in the generative media space from early ideation to MVP within three months;
• Implemented a company-wide tribe operating model and revamped the organization's OKRs;
• Achieved 41% adoption among existing customers within three months of the platform's launch.

A SaaS platform that provides embedded B2B financing solutions for small and medium-sized suppliers. The platform streamlines financing workflows, improves access to working capital, and supports business operations through integrated financial services and data-driven insights.

• Led product improvements for small and medium-sized suppliers through the AwanBiz platform;
• Pioneered Product Operations issue impact calculations, improving visibility into the financial and customer satisfaction impact of high- and critical-priority issues;
• Reduced the average Product Support time-to-resolution SLA by 99% through process improvements and automation;
• Optimized the product development SDLC and ensured roadmap and release plan visibility for all stakeholders;
• Led technical improvements across mobile and web applications, improving average customer-facing performance metrics by 83%;
• Led a company-wide strategic initiative related to OJK and the Ministry of Communication and Information.

An analytics-driven financial SaaS platform designed for Indonesia's micro, small, and medium-sized enterprises (MSMEs). The platform provides financial analysis and optimization recommendations aligned with Indonesian financial regulations, helping businesses improve financial performance and decision-making.

• Co-founded Finata.id;
• Built the MVP from zero to one within three months;
• Advised the business on product strategy, direction, and tactical development decisions;
• Achieved 9× business growth within nine months;
• Entered the Indonesia Stock Exchange (IDX) Incubator Program and was featured on IDX Channel Indonesia;
• Reached the Top 10 finalists in Indonesia Pahlawan Digital among 160 startups nationwide.

An enterprise resource planning (ERP) platform focused on predictive procurement and production planning. The solution helps organizations optimize inventory, reduce operational costs, and improve production efficiency through data-driven forecasting and analytics across the aviation and mining industries.

• Improved predictive meal planning, reducing production waste by 19%;
• Achieved an average cost savings of approximately 28% across branches through bulk procurement optimization;
• Reduced the decision-making process from seven days to two days by implementing