Hrittik – Typescript, React, Node.js

An AI platform that unifies LLM oversight, actionable insights, and content automation across major e-commerce and social platforms.

• Built large-scale browser automation supporting 1,000+ weekly brand queries across ChatGPT, Perplexity, and AI-mode/Overview, including anti-bot evasion, concurrent execution, retries, orchestration, telemetry, and infrastructure;
• Developed semantic KNN and hybrid cosine retrieval pipelines to index, cluster and query over structured and semi-structured data, context injection, memory management, data transformation, tool selection and execution, web search and SERP spidering.;
• Designed multi-step reasoning workflows (ReAct-style) for planning and routing, including chained prompts, parallelized search/analysis, multi-agent coordination, and reflection/evaluation loops for continuous quality improvement;
• Implemented a modular evaluation framework leveraging CoT, candidate sampling, self-consistency, and sequential revision, increasing accuracy and evaluation performance by up to 70%, driving strong customer feedback and upsells;
• Created deep research agents with checkpointed, stateful graphs featuring multi-branch planning, worker/verifier steps, and layered intelligence feeding into platform insights and content recommendations;
• Supported forward-facing responsibilities across customer conversations, investor pitches, hiring, team management, and cross-functional collaboration in engineering, product, strategy, and brand.

Independent development consulting studio delivering projects across AI, media, ed-tech, and e-commerce.

• Purpose-driven product design and end-to-end development consulting for early- and mid-stage startups, with ongoing support and maintenance;
• Collaborated with founders on product design, roadmaps, cross-platform development, AI tooling, and cloud infrastructure;
• Helped an e-commerce company expand across SE Asia & the UAE as a Shopify alternative; developed an MVP for an ed-tech startup focused on gamified, assessment-driven learning (2022);
• Built and launched a 0→1 LMS for a school network in India serving 5,000+ students (2023);
• Currently focused on DSP tooling, VST plugin development, and MPEG-DASH media streaming systems for independent audio startups.

A compact web-hosting service aimed at making site deployment and sharing fast and simple.

• Scaled the platform to support 2M+ monthly pageviews and 400k+ MAUs, enabling fast, reliable static-site and file hosting for global users;
• Led an architecture redesign and infrastructure scale-up to support 20% MoM growth, improving code quality, implementing full test coverage, enhancing error handling, and setting up robust CI/CD pipelines, autoscaling, load balancing, WAF/DDoS protection, and infrastructure automation;
• Built a complete analytics and telemetry stack that reduced uncaught exceptions by 90%, lowered support tickets by 70%, and brought infrastructure downtime close to zero;
• Developed a real-time malicious upload-scanning layer using vector similarity and LLMs, and built a content-classification engine used for targeted marketing across 25k DAUs;
• Implemented high-performance, resumable multipart file uploads, media encoding/streaming pipelines, and enterprise APIs; rewrote core components for zero-bug tolerance and improved developer experience;
• Collaborated closely with product and growth teams to translate goals into fast, scalable, and extensible shipping paths while maintaining strict quality standards;
• Contributed to a strong engineering culture focused on motivation, empathy, mental well-being, and continual learning within the team.

A disruptive AdTech startup that simplifies media planning and monitoring across fragmented video-on-demand and linear TV advertising channels.

• Contributed to designing and developing key features that enabled onboarding major global ad agencies and establishing partnerships with top demographic and delivery data providers;
• Built a first-of-its-kind estimator service to measure unique household reach, helping publishers optimize audience targeting and ad-spend allocation;
• Architected event-driven microservices to integrate analytics and delivery feeds from DSPs/SSPs, enabling end-to-end monitoring of impressions and viewership metrics via a highly available message-queue system and API gateway;
• Created and maintained CI/CD pipelines, configuration management, infrastructure provisioning, container orchestration, and a SOC2-compliant AWS architecture;
• Designed identity and access management, including authentication/authorization, SSO flows, session management, and access control;
• Developed ETL pipelines to consolidate ad-delivery and revenue data into OLAP insights, along with segmentation APIs for generating targeted consumer cohorts;
• Built an LLM-powered RAG chat application over terabytes of ad-exposure data, enabling planners to target, customize, and activate campaigns using agentic workflows.

A smart energy management company that provides real-time monitoring, analytics, and IoT-driven solutions for utilities, renewable plants, and businesses.

• Took full ownership of developing and maintaining core application functionality, designing and implementing new modules for major energy infrastructure clients across Turkey and the APAC region;
• Optimized system performance by refactoring inefficient code, improving queries, eliminating bottlenecks, and significantly reducing response times;
• Built core business logic to process data from IoT devices, mapping 500k+ data points to organizational units for analytics, monitoring, and management;
• Designed a content management system to store and serve user assets, images, reports, and firmware binaries;
• Developed APIs and background workers to calculate energy consumption/production, tariffs, billing, and device health, while improving data-fetching efficiency through caching;
• Built alerting and reporting systems with customizable charts, widgets, scheduled email notifications, and real-time dashboards using SSE;
• Led innovation sprints, mentored junior developers, conducted technical interviews, and acted as Scrum Master to improve team processes;
• Created build and deployment jobs, maintained CI/CD pipelines, logging, monitoring, and configuration management for microservices.