Rafayel – React, Node.js, Cloud Architecture

An online marketplace for booking daily vacation rentals, including villas, private holiday homes, cottages, and resorts across Armenia. The platform connects property owners with travelers, simplifying the booking process and making short-term accommodations more accessible.

• Led the end-to-end technical development and delivery of the platform, transforming business requirements into a scalable, high-performance web solution.
• Designed and implemented a modern, SEO-optimized architecture that significantly improved search visibility, user experience, and overall site performance.
• Established engineering best practices and development workflows, enabling rapid feature delivery while maintaining high code quality and long-term maintainability.
• Optimized the platform for speed, scalability, and reliability, providing a seamless experience across desktop and mobile devices.
• Contributed to the platform's growth, helping it achieve 100,000+ monthly impressions through strong technical execution and performance optimization.

A digital platform designed to streamline business operations through an intuitive and efficient user experience. The solution enabled rapid market launch, helping the product generate more than $10,000 in revenue within its first two weeks.

• Led the end-to-end technical strategy and execution of the platform, driving the project from initial architecture and planning through a successful production launch.
• Designed a scalable, high-performance system architecture that enabled rapid feature delivery while ensuring long-term maintainability and reliability.
• Led the engineering team by establishing development standards, conducting technical reviews, and ensuring consistent delivery of high-quality software on aggressive timelines.
• Successfully launched the platform, contributing to over $10,000 in revenue within the first two weeks after release.
• Built a robust technical foundation that enabled future product expansion, efficient scaling, and rapid iteration with minimal technical debt.

A digital fitness and wellness platform that connects trainees with instructors through personalized coaching, structured workout and nutrition plans, and comprehensive progress tracking. The solution enables fitness professionals to manage clients efficiently while helping users achieve their health goals through guided programs, real-time communication, and activity monitoring across web and mobile applications.

• Architected and built core product infrastructure as sole developer, scaling user base to 30,000 MAU before forming and mentoring a 5-engineer team.
• Implemented end-to-end stack: React frontend, Python backend, mobile apps (React Native), and automated deployment on GCP using Docker-based CI/CD.
• Established internal development standards and onboarding flows, improving team output quality and delivery timelines.

An AI-powered conversion rate optimization (CRO) and A/B testing platform that automates the generation, testing, and deployment of website improvements. The solution enables marketers and website owners to optimize user experiences, increase conversions, and continuously improve page performance with minimal manual effort.

• Led the technical architecture and development of an AI-powered experimentation platform, delivering scalable solutions that enabled businesses to optimize digital experiences through A/B testing and personalization.
• Directed the engineering team across frontend, backend, infrastructure, and deployment, ensuring high-quality delivery, system reliability, and rapid feature development.
• Designed and implemented a high-performance, cloud-native architecture capable of supporting enterprise-scale traffic while maintaining excellent performance and availability.
• Collaborated closely with executive leadership to translate product vision into technical strategy, helping position the company for growth and contributing to its $1.5M valuation.
• Established engineering best practices, CI/CD pipelines, and scalable development workflows that accelerated product iteration and enabled long-term platform growth.