Kyrylo – WordPress, Symfony, Doctrine

Integration of dozens of WordPress sites with the in-house PIM system to unify control and management of financial & insurance products in a single place.

• Migrated product-related business logic from WordPress to a Symfony-based PIM system;
• Designed and developed REST APIs for server-to-server communication between platforms;
• Integrated multiple WordPress websites with the centralized PIM system;
• Implemented native product rendering on WordPress frontends while preserving SEO performance and search engine indexing;
• Decoupled CMS functionality from product management processes to improve system maintainability and scalability;
• Centralized product data management by establishing a single source of truth across multiple websites;
• Optimized system architecture to eliminate cross-site synchronization dependencies and reduce operational overhead;
• Supported the rollout of new WordPress instances through a reusable and scalable integration framework.

Integration of multiple WordPress sites with major business and finance online magazines.

• Developed a solution for embedding WordPress-powered content directly into the frontends of Tier-1 partner websites;
• Implemented CSS and JavaScript isolation mechanisms to prevent asset conflicts and runtime collisions between embedded applications and host platforms;
• Redesigned WordPress URL routing architecture to separate client-facing traffic from administrative operations;
• Mapped public-facing URLs to high-traffic partner domains while routing administrative functionality through a dedicated management domain;
• Configured web server routing and infrastructure to support partner-specific URLs and seamless backend integration;
• Collaborated with external partners to ensure reliable content delivery and integration across multiple platforms;
• Optimized embedded content architecture to support scalability, maintainability, and consistent user experience across partner ecosystems;
• Streamlined content publishing workflows by enabling direct content management without dependency on partner editorial teams.

A unified multi-tenant framework, consisting of a single custom theme & multiple custom plugins, to manage all WordPress sites from a single codebase, single admin UI, but completely different frontend UI and features.

• Developed a unified custom WordPress theme and a suite of custom plugins from scratch, gradually migrating multiple websites to a shared codebase;
• Designed and implemented a multi-tenant architecture that enabled each website to maintain a unique frontend experience while sharing a common administrative interface and backend codebase;
• Implemented caching strategies across both WordPress and server infrastructure to improve performance and scalability;
• Developed and integrated JSON-LD structured data schemas to enhance search engine visibility and SEO performance;
• Optimized Core Web Vitals across all websites, consistently achieving performance scores of 95+;
• Standardized development practices and architecture across multiple sites to simplify maintenance and reduce operational complexity;
• Improved deployment efficiency and accelerated feature delivery through a centralized codebase approach;
• Enhanced platform scalability and reliability by implementing performance optimization, caching, and infrastructure-level improvements;
• Ensured stable website performance during high-traffic periods through caching mechanisms and CDN-based traffic distribution.

A network of dozens WordPress financial & business portals designed for the in-depth comparison of insurance and banking products to match different customer needs.

• Migrated legacy static Jekyll websites to WordPress, improving content management workflows for editorial teams;
• Revived, refactored, and modernized legacy WordPress installations by addressing technical debt, security vulnerabilities, and performance issues;
• Developed and launched new WordPress websites from scratch using PHP, object-oriented programming principles, and modular architecture;
• Maintained and supported multiple WordPress websites on a long-term basis, taking ownership of feature development, releases, updates, and ongoing improvements;
• Managed server infrastructure, caching configurations, and performance optimization to ensure site reliability, security, and scalability;
• Implemented standardized maintenance and deployment processes across multiple websites;
• Diagnosed and resolved complex technical issues affecting site performance, stability, and business operations;
• Designed and developed custom WordPress functionality and business logic that extended the platform beyond its standard capabilities;
• Optimized and standardized the technology stack across a network of websites to simplify maintenance and improve operational efficiency;
• Collaborated with stakeholders to deliver new features and enhancements aligned with business and editorial requirements.