Laura – Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite

A premium automotive detailing brand built from positioning strategy through complete visual identity. The project involved repositioning an under-served car care service for a high-end local audience — reframing the offer as a relationship-based, membership-driven service centered on personalized care and long-term vehicle maintenance. Deliverables included brand strategy, naming, identity system, and a cohesive visual language extending across digital, print, and physical touchpoints.

• Identified an opportunity to reposition the business by connecting its location and service potential with the expectations of high-end vehicle owners.
• Reframed the conventional detailing offer as a premium, relationship-based service, centered on personalized attention, preventive care, and long-term vehicle maintenance.
• Defined the brand strategy and service model, establishing its positioning, audience, personality, value proposition, quality principles, and membership structure.
• Developed the Bavarus name through category, linguistic, and automotive research, creating a distinctive name that conveys precision, performance, and premium vehicle care.
• Translated the strategic direction into a complete visual identity system, including the wordmark, chevron symbol, typography, color palette, hierarchy, and art direction.
• Created a distinctive visual language that balanced premium positioning with technical credibility, avoiding the generic aesthetics commonly used within the automotive category.
• Extended the identity into a cohesive service ecosystem, exploring how the brand could remain consistent across membership, digital interactions, staff presence, vehicle-care products, and customer onboarding.

A print production and brand consistency project for a cultivation tools and accessories brand. The focus was translating existing designs and prototypes into scalable, production-ready files and repeatable workflows for larger production runs — spanning packaging, printed products, retail materials, and digital channels. Combined prepress, hands-on print production, and web consulting to support two brands simultaneously.

• Prepared and adapted existing artwork for production, ensuring accurate dimensions, resolution, color settings, margins, bleeds, and cutting requirements.
• Created efficient print layouts and impositions to optimize paper usage while accounting for cutting, laminating, vinyl application, and assembly.
• Produced printed components for physical products, packaging, sample kits, and retail displays across different formats and materials.
• Managed the production process from file preparation and material selection through printing, finishing, assembly, and final quality control.
• Established repeatable production standards that supported consistent results across larger quantities.
• Organized editable files, print-ready artwork, materials, and physical components to make recurring production faster and more reliable.
• Trained two team members in file handling, printing methods, materials, finishing techniques, assembly, and quality standards.
• Provided web guidance covering platform selection, domain connection, DNS configuration, and SEO fundamentals.
• Set up the branded WhatsApp Business environments for Resultado and Efecto Madre, including company information, digital channels, business hours, and automated responses.
• Configured the Instagram and Facebook presence for both brands, designing profile images and cover graphics and ensuring consistent brand information across their social channels.

An experimental editorial publication exploring how emerging technologies could reshape human life, culture, and the future of the planet. The project covered full editorial concept development — naming, art direction, masthead design, and a three-cover series — combining generative AI image-making with consistent typographic and compositional structure. A flexible visual system and editorial guidelines were established to support future editions while preserving each issue's individual atmosphere.

• Defined the publication’s editorial concept, naming, masthead, headlines, and visual direction across three themed editions.
• Developed a cohesive cover system balancing strong art direction with enough visual variation to give each issue its own atmosphere and narrative.
• Used generative AI as part of an early image ideation and art-direction workflow, writing prompts, evaluating outputs, and selecting imagery according to a predefined creative vision.
• Combined AI-generated visuals with sourced photography and original textures, avoiding reliance on a single image-making method.
• Created complex compositions in Photoshop using layer masks, blending modes, color grading, lighting effects, texture integration, and image retouching.
• Designed the masthead, headlines, issue information, barcode, and supporting elements in Illustrator, establishing a clear editorial hierarchy and consistent typographic structure.
• Prepared layered artwork for animation by separating and organizing visual elements according to their intended movement and depth.
• Adapted the cover series into a promotional motion piece using After Effects, Premiere Pro, and Audition, including animation, asset preparation, editing, and audio adjustments.

A full brand overhaul for a long-established local food retail business, balancing modernization with the recognition built over more than a decade. The project ran from brand diagnosis through full implementation — covering logo modernization, a complete visual system, retail space identity, delivery service launch, and digital presence across two locations and 10+ physical and digital applications.

• Modernized the existing logo while preserving brand recognition, balancing a more contemporary visual direction with the familiarity established among long-term customers.
• Developed a cohesive and flexible visual system encompassing logo variations, typography, color, and supporting graphic elements for consistent use across physical and digital environments.
• Extended the identity to support the launch of the delivery service, creating a clear and recognizable communication system across its customer-facing channels.
• Strengthened the brand’s digital presence through social media and Google Business, generating measurable activity through profile visits, customer inquiries, calls, and direction requests.
• Created a structured, color-coded labeling system that improved product identification and communication across displays, packaging, and order fulfillment.
• Led the identity through production and full implementation, preparing final artwork, coordinating suppliers, and ensuring consistency across two locations and 10+ physical and digital applications.