Lisian – UI/UX, Figma, Adobe Illustrator

A social travel app that helps people find and connect with fellow travelers going to the same destinations. The role was brought in to redesign key features that drive engagement and Pro upgrades: Onboarding, Search for Trips and plans, Profile Views (Pro feature), and Teleport (Pro feature).

• Worked on the UX & UI Design.
• Completed the competitors' research and application analysis.
• Introduced the information Architecture.
• Contributed to the design system work (type, colors, icons, componentization).
• Worked with wireframes and prototyping.

This project involved transforming complex water sustainability and environmental decision-making into a clear, collaborative experience.

• Conducted a comprehensive UX audit of the internal water infrastructure planning web application.
• Led UX recommendations to restructure information architecture and simplify complex workflows.
• Created a new design system and redesigned core features to reduce friction and improve usability for engineering teams through simplified forms and navigation.

A mobile app for booking experiences through a conversational (text & voice) AI interface.

• Led complete UX design for Saudia Airlines AI-powered travel booking application, end-to-end booking experience including flights, hotels, seat selection, baggage, and multi-traveler management, as well as conversational and voice interface design for AI assistant interactions.
• Collaborated with Design Lead.
• Worked with development teams to optimize natural language processing integration.

An AI-powered coaching platform that brings executive-level coaching to employees at all levels, focusing on accessibility, scalability, and precise goal-setting. Its intuitive design has transformed the user experience, offering straightforward navigation for managers and employees to seamlessly access tools like goal-setting, progress tracking, and insights.

• Designed AI-powered executive coaching platform from concept to launch, working hands-on across branding, design system, wireframes, prototypes, and high-fidelity UI design.
• Created core UX flows for chat-based coaching, voice interactions, insights dashboards, and team reporting.
• Conducted user research and led product strategy definition.
• Led management of the development team and coordinated cross-functional collaboration.

An innovative AI-powered assistant tailored for Twitch & TikTok streamers. Designed to elevate live-streaming experiences, the platform bridges the gap between creators and their audiences by offering real-time interaction, personalized memory-building, and automated stream moderation.

• Led UX/UI redesign of AI-powered assistant platform for Twitch streamers, enhanced user experience and increasing session duration by 62%, reducing exit rate by 75%.
• Improved user engagement in onboarding flows through user-centered design, improving return user rate from 87% to nearly 90%.
• Collaborated with CEO and development team to define product vision and MVP scope.
• Designed user-facing admin dashboards for managing AI assistants and performance analytics.

Contributed to multiple products:

• an award-winning post-production tool creates audio for video 10x faster than other softwares. Also a product that offers a catalog of 75,000 music and SFX tracks for sound designers, alongside powerful AI music generation tools.
• an innovative app that lets you chat with your favorite book characters through AI. Create your own characters, complete with AI-generated avatars, bios, backgrounds, and skills.
• an app allowing you to split songs into individual stems in seconds. Record on-the-go to get the right stem and become a music producer and audio editor with just a few clicks!

• Designed AI-driven music and sound generation apps, improved user onboarding processes and registration flows.
• Designed a conversational AI app, entirely from concept to launch, collaborating with CEO, PM and development team.
• Developed comprehensive onboarding experience, app design, subscription plan design and design system for TalkToo app.
• Led user testing sessions to optimize complex audio technology interfaces.