Luis – UI/UX, Figma, Adobe Photoshop

Strategy and implementation for a custom POS and ERP solution for a fast-growing US car wash chain. The implemented POS system resulted in a new member conversion increase of over 30%

• Defined UX patterns, design systems, and UI guidelines;
• Led user research, journey mapping, and prototyping;
• Collaborated closely with product managers, business analysts, engineers, and cross-functional teams to ensure usability and design excellence across tablet apps and responsive web applications.

A rapidly growing neobank launched in 2019 in Brazil, designed to offer inclusive, accessible, and transparent financial services to millions of underserved users. This role involved leading a team covering products like E-commerce, Buy-Now-Pay-Later, Loans, Credit Card, and more.

• Mentorship and career guidance through regular feedback and 1:1 meetings;
• Acted as a guardian of design processes and team rituals (i.g, critiques and DS reviews, to ensure excellent quality on UI;
• Assisted in user research planning;
• Aligned with GPMs, tech managers, and leaders on OKRs, product strategy, discovery, experiments (fakedoors, a/b tests, MVPs), and quarter planning;
• Analysed the metrics, surveys, user feedback, and project results;
• Performed design and prototyping when necessary.

A payroll-credit fintech, an early-stage startup accelerated by Y Combinator. The main product is a B2C loan marketplace that focuses on people with guaranteed income. Additionally, the company offers B2B back office products for partner banks.

• Hired and structured the team from scratch (including designers, UX researchers, and UX writers);
• Led the chapter of 5 people through process definition, project coordination, budget control, and team management through feedback and recurring 1:1s;
• Defined the team principles and culture;
• Collaborating with the product team, founders, tech leaders, and other areas, contributed to defining strategies, objectives, and product roadmaps.

Senior Product Designer at a leading Brazilian fintech with 50M+ users. Worked within the Account and Security squads as part of the Design Team, helping the company scale from 3M to 50M active users in just 17 months. Contributed to the design of secure, user-centric experiences during a period of rapid growth and product expansion.

• Performed the product discovery;
• Designed a new application for account recovery;
• Contributed to the usability tests;
• Contributed to the first Design System of the company;
• Projects like Facial Biometrics, Password Recovery, Multiple Factor Authentication, Device controls, among others;
• Worked closely to cross functional teams;

Early-stage startup offering an online therapy app for both patients and therapists. I was part of the founding team and played a key role in scaling the business through a lean design process.

• Designed components and design tokens;
• Worked on the responsiveness of the web;
• Incrementally improved UI design;
• Design of LPs and Site platform;
• UI design for react native app;
• Brand guidelines

The role involved product design for hosting, domains, and security products at the largest infrastructure company in Brazil.

• Led the creation of a new hosting product from concept to launch;
• Designed a high-converting landing page to improve acquisition performance;
• Designed an intuitive SSL activation flow tailored for non-technical users;
• Monitored and reported customer satisfaction metrics, achieving a significant increase in NPS for hosting products;
• Conducted benchmarking, user interviews, journey mapping, and service blueprinting to inform product decisions;
• Early adopter of Figma, using it since its initial launch for interface design and collaboration;
• Created low-fidelity wireframes and prototypes using Axure for early-stage validation and moderated usability tests