María – Adobe Illustrator, Adobe Photoshop, Figma

A marketing agency working with clients across different industries and communication needs. As the Graphic Designer, I developed visual concepts and communication systems for multiple brands, adapting each project to its target audience, positioning, and campaign objectives.

Her primary focus was developing Key Visuals (KVs) for campaigns and defining the visual direction of social media feeds, creating a cohesive aesthetic that could be translated across different formats and platforms. Depending on the client and project, I also worked on invitations, event stands, packaging, signage, and other branded communication materials.

• Developed Key Visuals (KVs) for campaigns across different industries and brand identities.
• Defined visual directions and aesthetics for social media feeds.
• Created cohesive visual systems that could be adapted across multiple formats and communication channels.
• Designed invitations and branded materials for events and special occasions.
• Developed stand and signage designs for physical events and brand activations.
• Designed packaging and other branded physical materials.
• Adapted creative concepts to different audiences, industries, and communication objectives.
• Translated campaign ideas into practical and visually consistent design solutions.
• Collaborated with marketing and creative teams to develop visual concepts based on client briefs.
• Managed multiple projects and adapted designs according to different client requirements and brand guidelines.

María developed the complete visual identity for an urban, handcrafted ceramics brand specializing in horror-inspired mugs. She translated the brand’s bold, contemporary personality into a cohesive black-and-white visual system across packaging, social media, showroom signage, and other physical touchpoints.

She designed shareable packaging intended to extend the customer experience and act as an organic brand-awareness channel. For the showroom, she created the signage system, lettering, decorative elements, and a custom-illustrated mural; for social media, she developed branded assets and content templates for consistent communication across formats.

Working within a strict monochrome palette, María used typography, contrast, composition, illustration, and horror-inspired graphic elements to establish a distinctive and recognizable identity.

• Developed the visual identity and translated the brand into cohesive digital and physical touchpoints;
• Designed packaging with a strategic focus on turning the product into an organic marketing and brand-awareness tool;
• Created social media assets and content templates, maintaining a consistent visual language across platforms;
• Designed the showroom signage system, including signs, lettering, decorative elements, and a custom art mural;
• Developed graphic concepts for the brand’s horror-inspired mug collections, using illustration, typography, and composition to create distinctive designs;
• Built a strong black-and-white visual system that reflected the brand’s urban and contemporary personality while working within strict color limitations;
• Ensured consistency across branding, packaging, social media, and physical environments;
• Collaborated with the client to translate their creative vision into practical and cohesive visual solutions.

The project focused on developing and applying the visual identity of an elegant, aesthetic swimwear brand across both digital and physical touchpoints.

As the Graphic Designer, I was responsible for developing the brand identity and translating it into a cohesive visual system across social media, packaging, signage, labels, boxes, and other branded materials. I also developed the visual direction for the brand’s collections and created graphic assets for its swimwear designs.

Beyond the core branding, I contributed to the brand experience by developing ideas for accessories and merchandise that aligned with the brand’s aesthetic and could appeal to its community. The goal was to create a consistent and recognizable identity that extended beyond the products themselves and strengthened the overall customer experience.

• Developed the brand identity and established a cohesive visual system for an elegant, aesthetic swimwear brand.
• Designed visual assets and patterns for swimwear collections.
• Created packaging concepts, including branded boxes, labels, and other product materials.
• Designed signage, lettering, and in-store communication materials.
• Developed social media visuals and content assets aligned with the brand’s identity.
• Extended the visual identity across both digital and physical brand touchpoints.
• Developed accessory and merchandise concepts based on the brand aesthetic and community interests.
• Maintained visual consistency across products, packaging, retail materials, and social media.
• Translated the brand’s positioning and aesthetic into practical design solutions throughout the customer journey.

A digital marketing agency specializing in online mentorship and educational products, requiring both internal brand communication and client-facing design across multiple digital touchpoints.

María worked as the graphic designer responsible for the agency's own visual communication and for clients' design needs. For the agency, she developed and refined a social media visual identity built on an established futuristic aesthetic, creating a cohesive system for ongoing content, and designed a separate visual identity for the agency's sales bot product, adapting the same futuristic direction into a distinct language.

,For clients, she designed digital experiences and marketing materials supporting their mentorship programs, including landing pages, websites, social media content, digital ads, and eBooks. Each project's visual communication is tailored to its specific audience, positioning, and content while maintaining consistency across digital touchpoints.

• Developed and refined the agency’s social media visual identity, strengthening its established futuristic visual direction;
• Created a cohesive social media design system for the agency, including layouts, templates, and recurring content formats;
• Developed a distinct visual identity for the agency’s sales bot product and translated it into social media content;
• Designed websites and landing pages for clients’ mentorship and educational programs;
• Created social media content and visual assets tailored to different clients, audiences, and communication goals;
• Designed digital advertising creatives for client acquisition and promotional campaigns;
• Designed eBooks and other digital educational materials, ensuring consistency with each client’s visual identity;
• Adapted visual concepts across multiple digital formats while maintaining brand consistency;
• Collaborated with the agency team to translate marketing strategies and client requirements into practical visual solutions.