Mariia – Figma, UI/UX, Adobe Photoshop

A collaborative platform designed to help engineering teams manage feedback, document knowledge, and improve processes. It enables structured retrospectives, system cataloging for better visibility, and data-driven insights to monitor engineering health, all aimed at fostering team autonomy, alignment, and continuous improvement.

• Created detailed illustrations and end-to-end product designs, ensuring visual and functional consistency across all assets;
• Managed the entire product design process — from concept to delivery — aligning visuals with product goals and user needs;
• Designed and refined UI components and layouts to enhance usability and overall user experience;
• Developed new features and defined interaction logic in close collaboration with developers and product stakeholders.

A mobile application designed to help users easily discover the best happy hour deals, restaurant specials, and drink offers nearby, all based on their location. The platform was created to simplify the process of finding affordable dining options by consolidating real-time promotions from local venues into one intuitive interface. The goal of the project was to enhance user convenience, support local businesses, and provide a seamless experience for those seeking great food and drinks without the hassle of searching across multiple sources.

• Redesigned the platform’s UI, improving user retention by 30% and reducing bounce rates by 25%;
• Introduced Figma-based collaborative workflows, reducing design iteration time by 40% and accelerating developer handoff;
• Developed a comprehensive design system that streamlined workflows and ensured brand consistency across web and mobile applications.

An e-commerce platform managing a collection of 12 specialized online gift stores, offering a wide range of products including gift baskets, pet treats, flowers, healthy foods, kosher items, and wine & beer subscriptions. The project focused on creating intuitive UI/UX designs for multiple Shopify websites, ensuring a seamless shopping experience, consistent branding across stores, and an engaging interface for diverse customer interests.

• Drove revenue growth across five e-commerce projects by developing and implementing effective UX and UI strategies;
• Conducted comprehensive UX research, including user interviews, usability testing, and analytics review, to inform design decisions;
• Implemented insights from A/B testing to optimize layouts, copy, and interactive elements for higher engagement and conversion;
• Engineered high-impact UI designs for landing pages, product pages, and checkout flows, consistently achieving exceptional conversion rates;
• Collaborated closely with cross-functional teams, including marketing, product, and development, to ensure design solutions aligned with business goals;
• Maintained design consistency and brand standards across multiple platforms while adapting to project-specific requirements.

A mobile and web platform designed to make lifelong learning and cognitive improvement enjoyable. The product combines neuroscience, technology, and gamified experiences to engage users in daily brain-training exercises, helping them develop memory, problem-solving, and critical thinking skills incrementally. The platform’s goal is to encourage continuous personal growth, making self-improvement fun, interactive, and scientifically informed.

• Created and optimized over 100 vector illustrations with Figma/Adobe Illustrator that were incorporated into Peak’s Brain Training app online content;
• Contributed to an 18% increase in player engagement by developing 40 in-game achievements and badges with Figma;
• Collaborated closely with developers and project managers to implement new features and enhancements, resulting in a consistent 20% revenue growth every three months and an 8% increase in new user acquisition on a monthly basis;
• Analyzed data from A and B tests to optimize product performance and engagement;
• Designed mockups, user flows, icons, and illustrations for the product interface.