Marisa – Adobe Photoshop, Figma, Adobe After Effects

Freelance creative work

• Designed a white paper for the tech startup SnappyKraken.
• Developed identity and branding for the social enterprise The Bra Recyclers.
• Created album design and promotional materials for an indie musician.

A generative AI (GenAI) technology startup.

• Conceptualized and produced on-brand marketing creative to elevate GenAI messaging across web, social media, trade shows, white papers, and print collateral.
• Established a cohesive, flexible brand identity by developing new iconography, color schemes, and imagery.
• Led end-to-end creative projects from concept to production while partnering with cross-functional teams to align with company-wide marketing goals.
• Managed and optimized visual assets, creating scalable templates that improved efficiency and brand consistency for the wider team.
• Handled multiple projects simultaneously and consistently delivered high-quality assets ahead of tight deadlines.

Freelance creative work

• Provided graphic design and production for various clients, including MetLife and WW.
• Delivered logo design and managed client communications for small businesses.

A people-first venture collective operating as venture capital and private equity principals, based in New York.

• Developed creative strategy for diverse startups, strengthening market presence through targeted branding, packaging, direct mail, and digital campaigns in B2B and B2C sectors.
• Collaborated with cross-functional creative teams to deliver polished print and digital assets.
• Conceptualized and produced branded swag and promotional materials for corporate events, increasing brand visibility.

A long-established American publishing company specializing in travel, outdoors, and lifestyle content, producing guidebooks, magazines, and maps for over 100 global destinations, with a flagship travel media brand driving billions of dollars in travel purchases annually.

• Developed visually cohesive marketing and sales collateral, enhancing brand recognition for Where® Traveler and IN New York Magazine.
• Led the creative strategy and execution of cross-channel marketing campaigns across print, digital, and pitch decks for 30+ markets.
• Provided creative support to travel and outdoor sister brands, as well as advertisers in the hospitality, restaurant, and retail industries.
• Managed remote delegation of tasks to junior designers and occasional in-house freelancers.
• Collaborated cross-functionally with editors, sales, and marketing teams.