Matteo – React, Next.js, Node.js

A leading technology newsletter platform that has grown to offer 12 different newsletters since its expansion.

• Architected and launched a scalable AWS-based data pipeline, handling millions of data points from newsletter interactions to enhance ad targeting, attribution, and engagement;
• Created conversion tracking systems via Twitter and Facebook conversion APIs, boosting ad performance by 13% thus improving engagement metrics such as click-through and open rates;
• Developed a sponsorship ad tracking tool that integrates with various third-party APIs, facilitating detailed engagement reports and insights for advertisers and account executives;
• Built an AI Slack chatbot or internal sales teams to help streamline their sales process in real-time, accessing historical data. These included:

1. Pre-pitch meeting research assistants that automatically compiled relevant company, industry, and competitor intelligence;
2. Competitive analysis bots that summarized positioning and pricing insights;
3. Bundle generation assistants that assembled tailored ad package proposals.

• Integrated LLM workflows into a client's Ideal Customer Profile (ICP) lead-generation pipeline. These agents processed Google Sheets data, enriched leads, and generated summaries for the SDR team, reducing manual research effort.

The project involved developing an NFT marketplace platform that facilitates the secure deposit, purchase, and sale of digital collectibles. The platform was designed to deliver a smooth and intuitive user experience while supporting high transaction volumes and maintaining robust security measures to protect users’ assets.

• Integrated Wallet Connect on the front end to enable seamless user authentication and transaction signing;
• Debugged and resolved various application issues to ensure smooth and reliable platform performance;
• Wrote unit, integration, and end-to-end tests to improve code quality and maintain system stability;
• Implemented a “pay in one click” feature to simplify and speed up the purchasing process for users.

A consulting firm specializing in data science and blockchain technologies, providing expert guidance and solutions to help businesses leverage advanced analytics and decentralized systems for improved decision-making and innovation.

• Led, managed, and mentored a multidisciplinary team of data scientists and frontend/backend engineers, fostering collaboration and professional growth;
• Oversaw the full hiring and onboarding process to build a strong, capable development team aligned with project goals;
• Designed and developed a robust trading platform that enabled farmers across Europe to efficiently buy and sell raw materials, improving market accessibility and transaction speed;
• Coordinated cross-functional efforts to ensure seamless integration of data science and engineering components within the platform;
• Successfully directed a team of six full-stack developers and one UI designer through the entire development lifecycle of a blockchain application;
• Delivered the blockchain solution on a tight four-month timeline, meeting all project milestones and quality standards;
• Facilitated clear communication and agile workflows to maximize team productivity and ensure timely project delivery.

The project involved working with a major e-commerce platform specializing in footwear retail. The platform serves a large customer base, offering a wide range of shoe products through an online marketplace.

• Developed cross-functional web applications utilizing HTML, CSS, and JavaScript to create responsive and user-friendly interfaces;
• Implemented state management and dynamic UI components using React and Redux to enhance application performance and maintainability;
• Debugged and resolved complex application issues to ensure smooth functionality and improved user experience;
• Designed and wrote comprehensive unit, integration, and end-to-end (e2e) tests to maintain high code quality and prevent regressions;
• Collaborated with the QA team to identify and fix bugs early in the development cycle;
• Optimized front-end code for better load times and responsiveness across different devices and browsers.