Mauricio – Figma, Adobe Illustrator, Adobe Photoshop

A health-tech platform focused on improving access to Obstructive Sleep Apnea (OSA) diagnosis through a combination of medical expertise and digital healthcare experiences. It transforms smartphones into clinical-grade screening tools, enabling patients to begin their diagnostic journey and access validated treatment pathways from home. The platform aims to make sleep diagnostics more accessible while bridging the gap between clinical authority and patient convenience.

• Defined the brand positioning and developed the brand narrative;
• Created a custom logo featuring an exclusive typeface and a symbol inspired by sleep, a stethoscope, and technology;
• Developed the complete visual identity based on the brand strategy and core product concepts;
• Created brand guidelines to ensure visual consistency across communication channels;
• Led the creative direction and motion direction;
• Oversaw website creation and the development of printed materials;
• Designed brand assets for digital applications, including the app icon, website, social media, and conference presentations.

Futuristic, technology-inspired retail typeface that combines geometric precision with subtle calligraphic details, bringing warmth and personality to its distinctive design. Created for brands focused on technology and precision, it is particularly suited for logos, impactful headlines, packaging, and websites. The variable font includes weight and slant axes, 16 styles ranging from Thin to ExtraBold, and approximately 400 glyphs supporting 95 languages.

• Created and developed the typeface from initial modular letterform sketches into a complete retail font;
• Designed a distinctive typographic system combining futuristic aesthetics, technological precision, and subtle calligraphic details;
• Developed variable weight and slant axes;
• Created 16 font styles, ranging from Thin to ExtraBold, with matching slanted versions;
• Developed approximately 400 glyphs supporting 95 languages.

Japan-based, AI-driven HRMS platform that gives employees a secure way to raise workplace concerns and helps organizations resolve ethical and compliance risks. The brand exists to challenge a culture of suppression and to position transparency as a strategic asset and a competitive advantage for Japanese corporations and beyond.

I evolved the existing logo and built a full visual universe around the refreshed mark. I also directed the motion and website development to keep the identity consistent across touchpoints, and produced printed applications for conferences.

• Defined the brand positioning and developed the brand narrative;
• Evolved the existing logo and created the complete visual identity around it;
• Created brand guidelines to ensure visual consistency across channels;
• Led the creative direction and motion direction;
• Oversaw website creation;
• Designed printed materials for conferences.

Global insight and innovation consultancy with offices in London, New York and Rio de Janeiro, dedicated to unlocking growth by thinking human-first. Its approach rests on one belief: only by understanding why people behave a certain way can you influence what they do next.

The brief was to build a dynamic, human, intelligent and creative brand. I refined the existing logo and created a full visual universe around it, built the website, and produced a library of assets for the team (around 50 people) to use daily in PowerPoint, all based on the new identity. I also directed the motion and website development to keep the identity consistent.

• Defined the brand positioning and developed the brand narrative;
• Refined the existing logo and created the complete visual identity around it;
• Created brand guidelines to ensure visual consistency across channels;
• Led the creative direction and motion direction;
• Oversaw website creation;
• Built a library of PowerPoint assets for a team of around 50 people.

Custom software development company from Australia and Fiji to the world. It helps ambitious small and medium businesses and impactful non-profits turn operational complexity into streamlined, custom-automated solutions, driven by deep business insight and a human-first approach.

The project aimed to increase the brand's international perception, strengthen its professionalism and consistency, and prepare it for global growth. The whole brand universe is built on three personality concepts: Insightfully Human, Intelligently Custom and Reliably Clear. The sunset became the recurring element of brand consistency, and it also conveys how quickly Sunset delivers custom software and results.

I created the new logo and a full visual universe around it, directed the motion, developed templates to keep the identity consistent, and produced printed applications for conferences.

• Defined the brand positioning and developed the brand narrative;
• Created the new logo and the complete visual identity;
• Created brand guidelines to ensure visual consistency across channels;
• Led the creative direction and motion direction;
• Developed templates for consistent day-to-day use;
• Designed printed materials for conferences.