Michele – Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop

Graphic design services for clients across diverse industries, including higher education, museums, hospitality, and investment firms. Each project addresses unique client needs through tailored visual communication and design solutions aligned with the client's goals.

• Delivered graphic design services to clients across a wide range of industries.
• Adapted design approaches to meet diverse client needs and project requirements.
• Addressed unique creative challenges for clients from different business sectors.

A waterfront destination promoting tourism, community engagement, and local experiences through cohesive branding and marketing initiatives. Its visual identity spans digital and print media, social media, signage, and advertising to strengthen brand recognition and foster connections with the local community.

• Led the creative direction and visual strategy for a comprehensive brand evolution, ensuring a cohesive identity across digital, print, and experiential touchpoints.
• Orchestrated the creation of in-house graphic design collateral for print, digital, social, signage, and advertising.
• Translated business goals and strategic marketing initiatives into visual narratives and multi-platform design solutions.
• Led the social media team by defining strategy, initiatives, content calendar, budget allocation, and performance tracking.
• Cultivated community relationships to establish cross-promotional opportunities.
• Designed and implemented style guides to ensure consistent brand representation across internal and external communications.
• Created graphic design collateral in-house for a wide range of uses.
• Brought fresh design ideas by staying current with design trends and best practices.

A professional baseball organization competing at the Triple-A level as an affiliate of the Toronto Blue Jays. The organization engages fans through live sporting events, community initiatives, and digital communications, fostering local connections and promoting the baseball experience.

• Conceptualized, created, and executed graphic materials.
• Created materials for social media, email, digital and outdoor advertising, in-park entertainment, and print.
• Managed merchandising-related design work, including apparel graphics, product staging, photography, and trend research.
• Directed and illustrated visual concepts for special events and promotions such as ‘Buffalo Wings’ and ‘Hockey Night’.

A digital marketing and advertising service provider helping businesses strengthen their online presence and reach target audiences. Its offerings include digital solutions and marketing materials designed to support brand visibility, client engagement, and business growth.

• Served as the in-house graphic designer within the marketing department.
• Researched, conceived, created, and maintained internal branding.
• Developed sales collateral including tradeshow displays, print and digital presentation items, and visuals for app development.
• Managed and coordinated high-profile and time-sensitive corporate initiatives.
• Oversaw communication between departments and contractors.
• Approved visual content for final publication.
• Led creative direction for brand assets and determined final design strategy.