Mustafa – Figma, SDLC, Product Strategy

A social challenge app designed to engage users in completing various tasks. Participants can upload evidence of their accomplishments, receive votes from the community, and earn rewards for their efforts.

• Built and launched the full-stack social-challenge mobile app using Claude Code and Cursor.
• Owned product strategy, roadmap, and go-to-market.
• Ran the first 1,000-user cohort with a focus on activation and retention for V2/V3.

An American multinational automaker founded in 1903. The company revolutionized global manufacturing by introducing the moving assembly line, which made automobiles affordable for the masses

• Boosted mobile app engagement by 90% for EV features.
• Reduced charging wait-times by 35% via AI Range Anxiety predictive range feature and A/B testing.
• Achieved 99% uptime for Vehicle Health Alerts and prevented 10K+ service calls.
• Launched Remote Climatization and drove 85% adoption among connectivity users.
• Cut feedback loops by 65% across VW/Cariad partners via Jira optimization.
• Led the roadmap across a 13-team alliance supporting approximately 100K Explorer/Capri users.

A German software company that provides electrical computer-aided design (ECAD) solutions and artificial intelligence tools for engineers, designers, and maintenance professionals

• Drove product requirements across three product pillars: Desktop, Mobile, and Web.
• Defined company-wide SDLC models for Electrix AI CAD and reduced cycles by 25%.
• Produced 30+ SRS documents for Siemens, LG, GE, and Motorola.
• Delivered 10+ features for Cabinet/Building AR, increasing downloads by 30% and session growth by 30%.
• Expanded wscaduniverse.com by adding 20+ manufacturers, reaching 145K users and lifting retention by 20%.

An apolitical, non-profit, and humanitarian organization based in Visoko, Bosnia and Herzegovina

• Led EU NGO digitalization.
• Grew traffic by 50% via analytics-driven SEO.
• Automated applications and reduced processing time by 40%.

An international technology company founded in 1999 and headquartered in Istanbul. It specializes in smart public transportation, automated fare collection, and digital mobility solutions for cities across multiple countries.

• Led a 5-person product team for the app and supported growth to 1M+ downloads.
• Drove 15% customer acquisition through the application.
• Led M-Files and SAP Business Process Model adoption across 60 colleagues.
• Led a 60-person Agile transformation that increased velocity by 50% and doubled feature releases per year.
• Expanded NFC, AI, and IoT capabilities to more than 10 cities, including Baku, Doha, Kansas, and Manila.

A Turkish software and information technology company founded in 1995. The company specializes heavily in developing digital solutions for the financial, banking, and public sectors

• Analyzed banking data for two clients.
• Created dashboards using Tableau and SQL.
• Implemented over 25 mobile banking features.