Mykola – UI/UX, Product design, Figma

A real-time cryptocurrency tracking and analysis platform that provides all the necessary data and tools for traders to research, trade, and explore new tokens. It offers a built-in currency converter and focuses on delivering a competitive user interface aligned with industry trends. The project follows a well-defined workflow and implements a robust design system for consistency and efficiency. Overall, the product aims to be a user-friendly and visually appealing platform that meets the needs of crypto enthusiasts, offering real-time data, research tools, and a seamless user experience.

• Collaborated with the product stakeholders to define product visual and technical requirements.
• Developed a Minimum Viable Product (MVP).
• Conducted market research and user interviews to gather insights and build the user personas.
• Developed wireframes and high-fidelity concepts for the product.
• Implemented a scalable design system and created design tokens to support different appearance modes, including dark mode.
• Managed a team of 3 designers.
• Collaborated closely with the development team.

A digital menu service designed for the hospitality industry (HoReCa). It enables customers to access menus, place orders, request assistance, leave feedback and tips, and make online payments conveniently from their own devices. The intuitive and user-friendly interface enhances the dining experience by providing a seamless and enjoyable ordering process. QRWaiter allows restaurants to quickly create digital menus for preview purposes or establish an entire automated ordering process. Additionally, the service provides analytics and CRM capabilities for businesses. With QRWaiter, dining becomes a more efficient and enjoyable experience for both customers and staff.

• Conducted market research to define product-market fit.
• Made in-depth interviews with potential clients.
• Built a Minimum Viable Product (MVP) and successfully launched it in the Ukrainian market in 2018.
• Created three web apps: a Menu app for visitors, an Admin Panel for business owners, and an Order Panel for order management.
• Integrated the platform with the most popular products from industry leaders in the HoReCa sector.
• Created a scalable, custom-made Design System to ensure consistency across Qrwaiter products.
• Defined a go-to-market business model and implemented a subscription-based payment module.
• Achieved 1st place at LvBS Demo Day in 2019.
• Managed a team of 5 members.
• Created advertising materials.

A perfume brand that specializes in offering emotional fragrances. They are a luxury brand with a wide range of meticulously crafted perfumes designed to evoke unique and captivating customer experiences.

• Conducted market research.
• Developed visual concepts and brand identity.
• Designed website wireframes.
• Collaborated with the Product Owner and development team.
• Managed a team of 2 designers.
• Created a UI Kit.
• Developed animations.
• Generated AI graphics content.
• Wrote detailed documentation for developers

The industry leader in pay-per-click advertising (PPC). They hold the top position in the US and UK markets. Their AI-powered traffic management system offers the highest efficiency and conversion rates. The company has over 400 employees.

Mykola's role was to provide a Design System that ensures consistency across all company products and enhances the design-to-development process.

• Remastered the existing UIKit.
• Conducted market research.
• Defined color tokens and implemented a multi-vertical color management system within a single CMS.
• Created a scalable Design System and brand guidelines.
• Collaborated closely with the development team and Product Manager.
• Mentored junior designers in working with Design Systems.
• Created graphic materials for social media and advertisements.
• Developed scalable page templates that were utilized in over 50 different domains (verticals) within a single CMS.

A platform that offers reviews and recommendations for hosting providers, assisting users in making informed decisions about web hosting and related services. The company generates revenue by selling traffic to related businesses through PPC (Pay-Per-Click) advertising. The platform receives over 353K users every month.

• Made UI and UX research on an existing product.
• Created redesign concept.
• Created a scalable design system with detailed documentation based on existing UIKit.
• Rebuilt old file structure within Figma and defined a clear design process.
• Integrated new responsive sections into the existing CMS system.
• Created a migration plan from the old manually made pages to the sections-based structure.
• Collaborated with the Product Manager and Developers team.
• Increased the conversion rates of the website by 40%. Statistics are based on the Similarweb information.