Mykola – UI/UX, Product design, Figma

A digital menu service designed for the hospitality industry (HoReCa). It enables customers to access menus, place orders, request assistance, leave feedback and tips, and make online payments conveniently from their own devices. The intuitive and user-friendly interface enhances the dining experience by providing a seamless and enjoyable ordering process. QRWaiter allows restaurants to quickly create digital menus for preview purposes or establish an entire automated ordering process. Additionally, the service provides analytics and CRM capabilities for businesses. With QRWaiter, dining becomes a more efficient and enjoyable experience for both customers and staff.

• Conducted market research to define product-market fit.
• Made in-depth interviews with potential clients.
• Built a Minimum Viable Product (MVP) and successfully launched it in the Ukrainian market in 2018.
• Created three web apps: a Menu app for visitors, an Admin Panel for business owners, and an Order Panel for order management.
• Integrated the platform with the most popular products from industry leaders in the HoReCa sector.
• Created a scalable, custom-made Design System to ensure consistency across Qrwaiter products.
• Defined a go-to-market business model and implemented a subscription-based payment module.
• Achieved 1st place at LvBS Demo Day in 2019.
• Managed a team of 5 members.
• Created advertising materials.

CoinScan is a crypto analytics platform designed to help traders navigate the complex cryptocurrency space. Launched in September 2023 with $6.3 million in funding, CoinScan offers features that focus on providing real-time insights, safety checks, and data analysis for a wide range of tokens.

The platform aims to protect users from scams and exploits, which are unfortunately common in the crypto industry. It includes features like Safety Checks, which analyze factors like liquidity locks and honeypot risks, and Holder Analysis, which lets users monitor token distributions and top wallet activities. Additionally, CoinScan offers Airdrop Analysis to help identify potential scams and integrates Social Sentiment analysis by pulling data from platforms like Twitter and Reddit to track community opinions on tokens.

One of the core goals of CoinScan is to make crypto trading safer and more transparent for both seasoned traders and new investors by providing free access to crucial tools and data that are often behind paywalls on other platforms.

Responsibilities:

• Created design architecture.
• Build design process guidelines.
• Managed team of 3 designers.
• Build and maintained a custom design system with full documentation.
• Build an MVP and successfully launched it.
• Made competitors analysis.
• Collaborated with development team and product owners.

Achievements: We raised the investment round of 6.3 million dollars after launching an MVP. Also, I build a second version of the product in which I managed a full system redesign, based on the researches and usability tests.

Visibility Brands is a company specialized on the affiliate marketing and PPC industry. Company manage hundreds of websites related to various topics to streamline the traffic to the partnered products.

As a Senior Product Designer, I recently collaborated with a company in the affiliate marketing and PPC industry. My primary responsibility was to build the design architecture for their project, which involved creating a comprehensive design system, integrating a CMS, and developing scalable architecture.

The project posed an exciting challenge: to design a system enabling the client to generate numerous websites using identical components while maintaining distinct visual identities. Despite the complexities, I successfully launched the first version of the product, which featured five unique verticals covering various topics.

We managed our communication and collaboration through Slack and Google Meet, utilizing Figma and Jira for design and project management.

One of our significant achievements was hitting a 75% conversion rate right from the first product iteration, accompanied by positive feedback from both the client and independent advisors.

This experience enhanced my ability to work efficiently in small, international teams across different time zones and with limited budgets. It also enriched my expertise in launching new products from the ground up.

A perfume brand that specializes in offering emotional fragrances. They are a luxury brand with a wide range of meticulously crafted perfumes designed to evoke unique and captivating customer experiences.

• Conducted market research.
• Developed visual concepts and brand identity.
• Designed website wireframes.
• Collaborated with the Product Owner and development team.
• Managed a team of 2 designers.
• Created a UI Kit.
• Developed animations.
• Generated AI graphics content.
• Wrote detailed documentation for developers

The industry leader in pay-per-click advertising (PPC). They hold the top position in the US and UK markets. Their AI-powered traffic management system offers the highest efficiency and conversion rates. The company has over 400 employees.

Mykola's role was to provide a Design System that ensures consistency across all company products and enhances the design-to-development process.

• Remastered the existing UIKit.
• Conducted market research.
• Defined color tokens and implemented a multi-vertical color management system within a single CMS.
• Created a scalable Design System and brand guidelines.
• Collaborated closely with the development team and Product Manager.
• Mentored junior designers in working with Design Systems.
• Created graphic materials for social media and advertisements.
• Developed scalable page templates that were utilized in over 50 different domains (verticals) within a single CMS.

A platform that offers reviews and recommendations for hosting providers, assisting users in making informed decisions about web hosting and related services. The company generates revenue by selling traffic to related businesses through PPC (Pay-Per-Click) advertising. The platform receives over 353K users every month.

• Made UI and UX research on an existing product.
• Created redesign concept.
• Created a scalable design system with detailed documentation based on existing UIKit.
• Rebuilt old file structure within Figma and defined a clear design process.
• Integrated new responsive sections into the existing CMS system.
• Created a migration plan from the old manually made pages to the sections-based structure.
• Collaborated with the Product Manager and Developers team.
• Increased the conversion rates of the website by 40%. Statistics are based on the Similarweb information.