Ori – AWS, Typescript, React

A CRM platform for brokers that creates a seamless workflow for documenting work and updating lead data in one system. It supports broker operations in a fintech B2B environment by centralizing daily client management tasks and reducing context switching.

• Led end-to-end development of an enterprise CRM system from the ground up, scaling it to 10,000+ users;
• Worked directly with clients to translate requirements into shipped features across the full development cycle;
• Led a team of 4 and consistently delivered features on deadline in a fast-paced environment;
• Architected core systems, reducing complexity and improving maintainability.

A platform for lead ingestion, campaign execution, analytics, and email outreach. As Senior Software Engineer and Team Lead, Ori rebuilt lead intake into a centralized validation layer covering API and webhook traffic, duplicate detection, phone validation, campaign constraints, and rejection reasons. He first mapped legacy behavior and stakeholder needs, then used staging reviews and feedback loops to validate the redesigned workflow before production.

• Led development and migrated clients off legacy software;
• Built an AI-powered analytics platform that allowed non-technical users to get data insights in plain English;
• Built a reliable lead ingestion pipeline with configurable acceptance criteria, processing over 100K leads per month;
• Built a templated email tool for targeted campaigns to lead groups.

A unified payment system for accounting teams that integrated more than 100 payment service providers through a single interface. It centralized provider onboarding, payment operations, and event handling to improve reliability and reduce deposit failures. Ori contributed as Senior Software Engineer across the backend and cloud integration layer.

• Built a pipeline to onboard new payment providers under one interface;
• Built an event system to propagate payment events to downstream services;
• Built a system to decrease deposit failures by 50%, allowing accountants to determine the payment provider using a set of criteria;
• Integrated the payment system with multiple other services.

A shared SDK layer used across several company products, with both backend and frontend components, primarily for CRM products. It provided reusable infrastructure for UI behavior, permissions, search, and change history across multiple applications.

• Built a windowing system with open, minimize, and drag behavior for hosting dynamic nested components;
• Built a reusable fine-grained permissions system across frontend and backend to control data and action access;
• Built an advanced search input package supporting operators such as equals, contains, and their negations;
• Built a history system that records each data change, including the action and user behind it, and includes a UI for browsing full history.