Pablo – Design system, Figma, Product design, experts in Lemon.io

Pablo

From Uruguay (UTC-3)flag

UI/UX Designer|Middle-to-senior

Pablo – Design system, Figma, Product design

Pablo is a Product & UX/UI Designer with 10+ years of experience in media, e-commerce and fintech. He covers the full design process, from user research and information architecture to Figma design systems, prototyping and design quality during development. He has led news platform redesigns with CMS migrations and subscription flows, and uses AI tools to prototype and ship working products himself.

Main highlights:

  • Led the UX for a news platform redesign, including a CMS migration, a unified design system and a simplified subscription flow that reduced support requests
  • Designed and launched his own Chrome extension: ~20 Figma screens, built with AI-assisted coding and published on the Chrome Web Store
  • Designed products across news media, e-commerce, food safety, quality management, customs compliance and mobile payments
14 years of commercial experience in
Consulting services
Design
E-commerce
Entertainment
Fintech
Food and beverages
Media
Productivity
Publishing
UI/UX
B2B
B2C
Subscription
Addons
CMS
Mobile apps
Software development
Main technologies
Design system
10 years
Figma
10 years
Additional skills
Product design
UI/UX
Prototyping
Usability testing
Adobe Photoshop
AI-assisted coding
HTML
AI agent development
Market & Competitive Analysis
Direct hire
Possible
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Experience Highlights

Founder, Product & UX/UI Designer
Oct 2025 - Ongoing1 year
Project Overview

A Chrome extension for frequent YouTube viewers who want more control over the desktop experience. The default interface pushes Shorts and recommendations and offers few playback controls, so Pablo designed and built an extension that filters these distractions and adds playback tools, quick controls and a detailed settings panel with interactive previews. He took the product from idea to a public launch on the Chrome Web Store, using AI-assisted coding to build it on his own.

Project gallery:
Portfolio example for Maxxmod by Pablo, Founder, Product & UX/UI Designer
Portfolio example for Maxxmod by Pablo, Founder, Product & UX/UI Designer
Portfolio example for Maxxmod by Pablo, Founder, Product & UX/UI Designer
Portfolio example for Maxxmod by Pablo, Founder, Product & UX/UI Designer
Portfolio example for Maxxmod by Pablo, Founder, Product & UX/UI Designer
Portfolio example for Maxxmod by Pablo, Founder, Product & UX/UI Designer
Portfolio example for Maxxmod by Pablo, Founder, Product & UX/UI Designer
Responsibilities:
  • Designed a ~20-screen settings experience in Figma, with controls grouped by area
  • Showed the effect of each setting through interactive previews
  • Built the settings flow with AI-assisted coding (Codex)
  • Launched and published the extension on the Chrome Web Store
Project Tech stack:
Figma
AI agent development
Product & UX Designer
Jun 2012 - Ongoing14 years 4 months
Project Overview

Independent product design and development work for clients, in close partnership with their development teams. Pablo takes products from research and design to a working build, and uses AI agents to speed up prototyping and development.

Responsibilities:
  • Researched, designed and built digital products for clients as an independent contractor
  • Worked closely with client development teams throughout the product lifecycle
  • Used AI agents to speed up prototyping and development
Project Tech stack:
UI
UX
Design Lead
Mar 2024 - Nov 20251 year 7 months
Project Overview

A news platform that went through a full redesign, including a CMS migration, a new subscription experience and a consistent UX across the product. As Design Lead, Pablo set the UX direction, ran research, reworked the information architecture and led the design system and its implementation with the development team. The simplified subscription flow reduced support requests and improved user feedback.

Project gallery:
Portfolio example for Cambio Colombia by Pablo, Design Lead
Portfolio example for Cambio Colombia by Pablo, Design Lead
Portfolio example for Cambio Colombia by Pablo, Design Lead
Portfolio example for Cambio Colombia by Pablo, Design Lead
Portfolio example for Cambio Colombia by Pablo, Design Lead
Portfolio example for Cambio Colombia by Pablo, Design Lead
Portfolio example for Cambio Colombia by Pablo, Design Lead
Responsibilities:
  • Simplified the subscription flow, reducing support requests and improving user feedback
  • Led UX direction for the CMS migration and subscription redesign
  • Ran user research and reworked the information architecture
  • Led the design system in Figma and its implementation
  • Coordinated developers to keep design quality high during implementation
Project Tech stack:
Design system
Figma
Market & Competitive Analysis
UX Designer
Sep 2021 - Feb 20242 years 5 months
Project Overview

A software development agency building client products in e-commerce, food safety, quality management and customs compliance. As a UX Designer, Pablo ran user research and designed the UX and UI for these products, working across several industries and client teams.

Responsibilities:
  • Ran user research for client products in e-commerce, food safety, quality management and customs compliance
  • Designed the UX and UI for these client products
Project Tech stack:
UI
UX
UX Designer
Oct 2017 - May 20213 years 6 months
Project Overview

A news platform and a set of digital products for an independent media organization. Pablo led UI/UX design and user research for the platform and the organization's other digital products, shaping how readers find and consume the news online.

Responsibilities:
  • Led UI/UX design for the news platform and related digital products
  • Led user research to guide design decisions across these products
Project Tech stack:
UI
UX
Product Designer
Jun 2014 - Sep 20151 year 3 months
Project Overview

A mobile payments app in the fintech space. Pablo was responsible for the product's UX and UI, designing how users move through the app and make payments on mobile.

Project gallery:
Portfolio example for Moneero by Pablo, Product Designer
Portfolio example for Moneero by Pablo, Product Designer
Portfolio example for Moneero by Pablo, Product Designer
Portfolio example for Moneero by Pablo, Product Designer
Portfolio example for Moneero by Pablo, Product Designer
Responsibilities:
  • Designed the UX and UI of the mobile payments app
Project Tech stack:
UI
UX
Product design

Education

2010
Graphic Design
Technical degree (Tecnicatura)

Languages

Spanish
Advanced
English
Advanced

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