Selene
From Italy (UTC+2)
Selene – Figma, Adobe Photoshop, Adobe Illustrator
Senior graphic designer working since 2017, with experience in branding, visual identity, digital marketing, print and packaging, and web and product design. Was part of the founding team at a fintech startup, where she established the brand identity and visual guidelines and led the design of iOS and Android apps. Showed solid knowledge of typography, color systems, digital and print production, and brand consistency across channels, and works with Photoshop, Illustrator and Figma. Designs with business goals such as engagement and conversion in mind and has limited hands-on experience with motion design.
9 years of commercial experience in
Main technologies
Additional skills
Direct hire
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Let’s get started today!Experience Highlights
Product Design Expert
AI training and evaluation platform. The designer evaluates AI-generated interfaces, decks and interactive experiences against design best practices.
- Evaluated AI-generated design outputs, including interfaces, presentation decks, and interactive experiences, for quality, usability, and adherence to design best practices.
- Provided structured expert critique on visual hierarchy, layout, interaction patterns, and content clarity.
- Assessed complex, multi-screen outputs across web, mobile, and interactive formats.
- Contributed to improving model behavior through precise, rubric-based design feedback.
- Applied UX/UI expertise to benchmark model performance across design variants at scale.
Product Designer
A web CRM product designed to be sold to the company's clients. Included a campaign builder, invitation flow, check-in scanner and template library, with a full design system built in Figma.
- Designed the CRM's responsive web UI in Figma, including the campaign builder, invitation flow, check-in scanner, contact record and template library.
- Built the CRM's full design system: typography, a three-layer color token architecture, components and documentation, and published the library.
- Made UX decisions on flows, interactions and information architecture with the development team.
Product Designer - Founding team
Family fintech app helping parents teach kids to manage money. Led end-to-end design of the iOS and Android apps, from discovery to shipped features.
- Led end-to-end design for iOS and Android, from discovery and user testing to final UI in Figma.
- Designed a task-based Welcome Bonus: 66% of parents completed a task after seeing it, and the funding rate rose from under 9% to over 12%.
- Designed Family Details, a secure way for families to update their info and recover access: 12 early scenarios became 3 shipped parent-led flows.
- Designed how families track invites and claim their referral rewards.
- Delivered regulated flows (identity verification, parental controls, secure payments), balancing usability and compliance.
Media Specialist
Municipal press team managing internal and external communications. Designed accessible campaigns for local communities and internal departments.
- Designed inclusive, accessible campaigns to engage internal departments and local communities.
- Coordinated with the team to ensure clarity and brand consistency in communications.
Education
Industrial Design
B.A.Languages
Spanish
AdvancedItalian
AdvancedEnglish
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