Talal – Shopify, React, Next.js

It is a globally recognised sports nutrition brand operating on Shopify Plus, offering premium supplements and performance products. The storefront is built for high traffic and high performance, with a strong focus on scalability, fast page loads, and a consistent customer experience across multiple regions and languages.

• Supported and refined Shopify Markets configurations to ensure correct regional behaviour across storefronts;
• Enhanced and maintained core Shopify Plus theme functionality across templates, sections, and snippets;
• Implemented UI and design improvements aligned with brand guidelines and conversion-focused best practices;
• Supported custom theme logic and frontend behaviour to keep the site scalable and stable during high traffic periods;
• Delivered performance optimisations to improve load times and maintain strong Core Web Vitals;
• Ensured cross-browser and cross-device compatibility through thorough QA and responsive fixes.

It is an official store that is a high-traffic Shopify eCommerce site for licensed merchandise, built to support frequent product drops, high concurrency traffic, and a large catalogue across apparel, music, and accessories. The storefront is optimised for fast browsing on mobile and desktop, with strong collection navigation, filtering, predictive search, and a smooth cart and checkout experience.

• Built and maintained custom bundle functionality within a Shopify Liquid theme, enabling bundled product offers with correct add-to-cart behaviour and a clean UI experience;
• Implemented and refined collection filtering to improve product discovery across large catalogues and reduce time to product selection
• Implemented and configured Shopify Markets (multi-market setup) to support international selling, localisation, and a consistent cross-region storefront experience;
• Delivered site speed and Core Web Vitals improvements by optimising Liquid templates, reducing unnecessary JavaScript, improving asset loading, and removing performance bottlenecks;
• Enhanced predictive search UX and results presentation to help users find products faster, especially during high traffic periods;
• Resolved theme-level bugs across sections, snippets, templates, and cart interactions, improving stability and reducing checkout friction;
• Shipped ongoing UI refinements across collection pages, PDPs, search, and cart to improve usability and conversion consistency.

It is a complex store developed in Shopify Plus using JS, Vue.js, Shopify Flow, and scripts, with high-end customisations to its functionality, including third-party setup, rewards and subscription integration, and checkout customisations.

• Designed and implemented new features while troubleshooting and resolving existing issues to improve platform performance and user experience;
• Created custom sections and blocks to enable dynamic, merchant-configurable layouts;
• Tailored third-party and custom Shopify apps (e.g., Recharge) to meet specific business needs;
• Developed custom scripts and automated workflows to streamline operations;
• Implemented Shopify APIs (Cart, Product, Order)
• Delivered high-quality, maintainable code while optimizing site speed through performance tuning, resulting in faster load times and improved Core Web Vitals.

This shop was founded in 1974 as a pet food supplier. It’s one of the most reliable and fastest-growing companies, with great customer support and trust. Their main services, in addition to their fascinating products, include nutritional advice, pet ID tag engraving, weight checks, puppy training, self-service dog wash, and pet grooming.

• Developed and maintained home, product, category, and cart pages, ensuring a smooth and user-friendly shopping experience;
• Configured and implemented Klevu (JSv2), enhancing on-site search, filtering, and sorting capabilities for better product discovery;
• Set up and managed metafields for product listings and product detail pages to support dynamic and customizable content;
• Customized and extended Shopify apps to align with specific business and operational requirements;
• Implemented and integrated Shopify APIs (Cart, Product, Order) to support core eCommerce functionalities;
• Built and enhanced custom functionalities using JavaScript to meet unique project needs;
• Developed and optimized features using Online Store 2.0, leveraging sections and modular architecture for flexibility and scalability.

It is a leading Shopify theme and eCommerce solutions platform that helps merchants scale by providing a high-performance theme and a suite of add-ons that reduce dependency on third-party apps. The product is built around speed, mobile-first UX, conversion-focused features, and strong merchant support.

• Designed and developed core theme add-ons to extend functionality and support brand-centric features;
• Led the migration of the theme to Online Store 2.0, restructuring templates and sections for improved flexibility and maintainability;
• Implemented metafields and data-driven theme logic to give merchants more control and enable advanced use cases;
• Built dynamic sections and blocks allowing merchants to add and manage flexible content layouts without code changes;
• Delivered SEO improvements across templates, metadata, and key storefront components;
• Implemented global translations for theme settings and UI content to support international merchants;
• Optimised theme performance with a focus on faster loading and improved Core Web Vitals;
• Contributed to customer support by troubleshooting store issues and guiding merchants on best practice implementations.