Vlad – Typescript, React, Next.js

An e-commerce project for an artisan jewelry brand focused on delivering high-quality products at accessible prices. The goal was to improve online sales by redesigning and modernizing an outdated WooCommerce store that suffered from slow performance and low conversion rates. The project involved rebuilding the user experience in collaboration with a designer and migrating the platform to Shopify to enhance performance, usability, and overall conversion efficiency.

• Iterated on funnel strategy to create a consistent, conversion-oriented flow across the entire purchase journey;
• Implemented the entire design from scratch as a custom Shopify Theme in Liquid, without using any external apps or services;
• Built a modern development process to integrate Node-based technologies such as Tailwind CSS into the mix, in order to make the code easier to write and more maintainable;
• Migrated the entire WooCommerce database over to Shopify to allow for a seamless transition;
• Launched the new store with zero downtime;
• Built the front-end components library and wired it with the Figma design to allow easy later iterations with Claude AI;
• Eliminated friction points, built key trust markers and upsell opportunities across the purchase flows to drive higher average order values and boost conversion rates.

A project for a fast-growing Amazon marketing agency focused on scaling client acquisition and streamlining the management and delivery of listing optimizations across multiple Amazon accounts. The goal was to improve operational efficiency while maintaining high quality and speed of execution as the business expanded.

• Developed an intuitive internal system to automate and standardize campaign implementation and QA, improving team efficiency and aligning communication between departments and clients in a single unified workflow. It allowed the agency to scale to 130+ employees and 250+ clients;
• Built an AI-integrated fulfillment engine based on performance data that reduced fulfillment times by 83%, allowing the team to switch into strategy and QA mode, eliminating most of the manual implementation work;
• Developed and optimized conversion-focused funnels and landing pages, significantly increasing inbound client acquisition and doubling conversion rates across key campaigns.

A project for a global fitness brand focused on scaling customer acquisition while maintaining strong conversion performance across paid advertising and email marketing channels. The goal was to optimize marketing funnels, improve efficiency, and ensure sustainable growth without compromising conversion rates.

• Built and optimized high-converting landing pages for paid ads (30K+ daily spend) and email campaigns, tailored to different audience segments and product bundles, directly contributing to growth in ROAS and conversion rates;
• Streamlined the sales funnel by implementing direct-to-checkout flows, cutting friction, and improving purchase rates from cold and warm traffic;
• Maintained and optimized an eCommerce site with 200K+ weekly sessions, supporting ongoing performance improvements through A/B testing, UX tuning, and CRO best practices.

A project for a fast-growing cybersecurity SaaS platform focused on scaling marketing funnels and improving backend fulfillment systems to support increasing customer demand. The goal was to enhance operational efficiency, ensure reliable service delivery, and enable sustainable growth as the user base expanded.

• Increased the user base by 10x and boosted page load speed by 3x by designing and developing a conversion-focused sales platform that allowed prospects to seamlessly test the product before purchase;
• Helped generate $2M+ in revenue by building new automated security testing tools, expanding existing capabilities, and extending platform functionality to support a more scalable and flexible pricing model.

A project for a fencing solutions supplier focused on improving revenue by addressing a slow, underperforming website and misaligned sales funnel. The goal was to redesign the digital experience and shift from a B2C-oriented approach to a funnel better suited for B2B sales, improving performance, lead quality, and conversion outcomes.

• Increased website loading speed by 4x by replacing a bloated, generic templating system with fast templates customized according to the client’s business goals;
• Improved conversion rate by 15% by implementing B2B-optimized funnels for ad campaigns focused on lead generation.

A project focused on building enterprise supply chain solutions for logistics companies. The work was completed during an extended internship and contributed to systems used in real-world enterprise environments. The goal was to support operational efficiency and improve supply chain management processes for large-scale logistics operations.

• Built data pipelines and reporting functionality into warehouse and transport management applications. Managed multiple different client-specific branches, keeping new features in sync across multiple clients;
• Handled data migrations and updates, ensuring clients received software and database upgrades without downtime or data loss;
• Participated in client meetings and integrated their requests and feedback into the software.