Yassir – Prototyping, Figma, UI/UX

This is the first live-stock market place in Morocco, designed to facilitate connections between buyers and sellers through an intuitive solution available on both desktop and mobile platforms.

• Conducted user research for all roles: seller, buyer, contractors and admin (internal manager);
• Developed a design system;
• Designed responsive applications for both desktop dashboards and mobile apps;
• User-tested the application with real customers;
• Collaborated with the CEO and developer teams for smooth integrations.

Led the complete rebrand of an automated marketing mobile application, creating a modern visual identity and marketing experience that strengthened the product's positioning and improved user acquisition. Designed a new brand system, conversion-focused landing pages, enhanced the mobile app's user interface, collaborated with developers to implement responsive marketing pages, and produced motion graphics that showcased the platform's capabilities.

• Led the visual rebrand of the product, designing a new logo and comprehensive brand style guide.
• Designed high-converting marketing landing pages that increased app downloads and improved visitor engagement.
• Redesigned and refined the existing mobile application UI to create a more modern and intuitive user experience.
• Collaborated closely with the WordPress developer to implement responsive landing pages while maintaining design consistency.
• Created motion graphics and promotional demo videos for the website product marketing.
• Established a consistent design system that unified the product's branding across mobile and web platforms.
• Worked with stakeholders to translate business goals into user-centered design solutions.

Key Impact

• Increased landing page conversion rate by 32%.
• Increased app downloads by 18% after the rebrand.
• Reduced UI inconsistencies across the app by implementing a reusable design system.

A food‑tech provider that designs and sells tactile self-ordering kiosks (termed bornes de commande) tailored for different restaurant types — from small cafés to busy fast-food chains.

• Collaborated with CEO, clients, and dev team to integrate digital products and API-based solutions;
• Led design of Food/FinTech features and guided implementation across kiosks, SaaS, mobile apps, and PoS;
• Conducted user testing to align product development with client needs;
• Designed large-scale API systems for smart food platforms;
• Managed multiple projects simultaneously within a unified Smart Food System.

The company is a groundbreaking Generative AI content creation platform for spatial computing. The no-code platform harnesses GenAI to create, prototype, edit and instantly publish sophisticated 3D content across spatial computing devices including Apple Vision Pro, Meta’s Quest, and smartphones.

• Co-led the design team in managing tasks and projects;
• Contributed to the landing page Design in Figma;
• Led the integration of designs from Figma to Webflow;
• Took the lead in building the Design System;
• Contributed to the design and development of AR/XR Software;
• Created a best practices guide for both creative and marketing teams;
• Conducted quality control and user testing across the entire platform.

This project includes leading the design and integration of a portfolio page for Canadian Hip-Hop artist Presi using Webflow.

• Designed the artist portfolio page;
• Integrated the designs on Webflow;
• Built responsive versions and interactions.

A generative AI-powered investment intelligence platform that helps investors, venture capital firms, and researchers make faster, more informed investment decisions. By unifying fragmented data—including companies, patents, funding rounds, market signals, and scientific research—into a single AI-driven workspace, Alpha10X transformed complex research workflows into an intuitive decision-making experience. The platform significantly increased investor engagement, AI feature adoption, and saved search usage.

• Led the end-to-end product design process, from discovery and user research to wireframes, high-fidelity UI, and interactive prototypes.
• Designed intuitive AI-powered workflows that enabled investors to explore, compare, and evaluate companies with confidence.
• Simplified complex datasets including company intelligence, patents, funding history, and market signals into clear, actionable interfaces.
• Designed interactions between generative AI insights and the platform's knowledge graph, making AI outputs transparent and easy to navigate.
• Created scalable design systems and reusable UI components to accelerate product development and maintain consistency.
• Collaborated closely with product managers, engineers, and domain experts to define product strategy and validate solutions.
• Conducted usability testing and iterated designs based on user feedback and business objectives.
• Balanced high information density with usability, ensuring users could analyze large volumes of data without cognitive overload.

Impact

• Increased investor session duration by 49% through improved information architecture and AI-assisted research workflows.
• Boosted AI insight adoption by 39%, encouraging users to integrate generative AI into their investment research process.
• Increased saved searches and watchlist usage by 62%, improving long-term engagement and user retention.
• Reduced friction in investment research by consolidating multiple data sources into a unified, AI-powered workspace.
• Helped establish Alpha10X as a next-generation investment intelligence platform that enables faster discovery and more confident investment decisions.

The app allows you to build your HR information system according to your needs and the number of users, by choosing the modules that best meet your expectations.

• Directly collaborated with SEO and Product Owner;
• Defined Design System;
• Built wireframes;
• Designed software and mobile app containing 18 HR management modules;
• Created interaction designs;
• Developed prototypes and conducted testing with internal team.